Else Nutrition Holdings Inc (CVE:BABY) (OTCQX:BABYF) (FRA:0YL) announced it will soon begin selling its plant-based nutrition products for toddlers in the US northeast at all 71 Big Y grocery stores in Massachusetts and Connecticut.
Else Nutrition said it expects to roll out its products at Big Y, one of the largest independently-owned supermarket chains in New England, by mid-April.
“Launching with Big Y represents another exciting milestone for Else. The northeast population size is paramount to the growth of our brand,” Else Nutrition Holdings CEO Hamutal Yitzhak said in statement.
“Big Y’s large-format shelves and health-minded shoppers represent an opening into the progressive New England customer-base. We are eager to bring real, whole food-based, clean label solutions to families in this region,” Yitzhak added.
READ: PlantX Life says its US ecommerce platform will begin featuring plant-based baby formula products from Else Nutrition
Israel -based Else Nutrition Holdings is a food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. The company’s plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.
Many of Else’s advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children’s Hospital, Pediatrics at Harvard Medical School, Tel Aviv University, Schneider Children’s Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
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