ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) has revealed a new brand logo to represent its corporate personality and the experiences the company offers to users – immersive augmented reality (AR).
In a statement, ImagineAR CEO Alen Paul Silverrstieen said the new branded logo “clearly represents ImagineAR today as we expand globally delivering immersive and experiential AR mobile engagements.”
He noted that the company’s new re-branded website will be launched within 60 days.
READ: ImagineAR selected by 13 sports organizations and media broadcasters on Hype Sports Innovation Draft Day
“The logo is impactful and now being treated in all capital letters; it offers the brand a strong presence while still keeping it approachable and fun,” added Sylvie Ozipko, the Logo Design team lead.
“Using an A with the horizontal line removed, also reinforces the triangle shape in our AR icon and continues our theme of imagination as when read, our brains fill in the missing shapes. The prism and lighting effects create depth and interest to the logo and reflect the endless possibilities of our immersive content.”
Ozipko added: “The treatment of the AR acronym has two significant parts; first the blue main triangle is the representation of physical space where our experiences are generated; secondly the angled cut out is the perspective of the letter A, and the representation of the interactive piece of an AR experience.”
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