Naturally Splendid appoints CANEX Foods as master distributor for NATERA Plant Based Foods in Canada

Naturally Splendid Enterprises Ltd (CVE:NSP) (OTCPINK:NSPDF) (FRA:50N) has appointed CANEX Foods as master distributor for NATERA Plant Based Foods in Canada. 

Previously, CANEX Foods was a distributor of NATERA. But by naming the company master distributor, Naturally Splendid said it benefits in a multitude of ways, resulting in an overall reduction in operating costs while increasing services and margins. 

The benefits include increased storage capacity, daily scheduled delivery services, inventory management, as well as new working relationships with a wide selection of distributors through existing CANEX dealings including Sysco, Gordon Food Service, Intercity Packers Meat and Seafood, Georgia Main, and many others. 

READ: Naturally Splendid says third shipping container of Natera Plant Based Foods has arrived from Australia

CANEX Foods has been in operation since 1985, distributing a selection of products to wholesale, retail, foodservice, and c-store customers across Canada. Its products reach hundreds of customers and locations daily, including almost every major retailer such as Save On Foods, Choices, Sobey’s, and Loblaws, as well as many independent chains and local butcher shops.

Naturally Splendid said CANEX Foods, meanwhile, has placed an initial purchase order of 14 pallets of NATERA Plant Based Foods to begin servicing their clientele.

“As dietary choices and trends continue to change with the times, we have adapted our product offerings to meet consumer demands for value-added and plant-based proteins,” said CANEX General Manager Sean Lewis in a statement. 

“We are pleased and excited to extend this relationship with Naturally Splendid and offer NATERA Plant Based Foods to not only satisfy our client’s requests, but to offer the highest quality and best-tasting foods available in the market.”

Growing demand

Naturally Splendid noted that the growing demand for plant-based products isn’t so much the result of a widespread shift to vegetarianism, as less than 10% of Canadians are vegetarian or vegan. Rather, it is the result of an increasing number of consumers referred to as flexitarians, who want to eat less meat but aren’t ready to give it up entirely. NATERA products appeal to such consumers.

Naturally Splendid CEO J Craig Goodwin added: “Expanding our working relationship with CANEX Foods benefits Naturally Splendid on many levels including increased logistic efficiencies, cost savings, as well as leveraging business relationships that CANEX has developed over their 35 years of doing business. In particular, the forward-looking strategy displayed by CANEX in extending their product lines to appeal to the flexitarian market is perfectly in line with the strategy at Naturally Splendid and we very much look forward to building on this relationship.”

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