PlantX Life Inc has said it will be hosting an event on October 14, 2021, to kick off the official grand opening of the company’s bricks-and-mortar XMarket store in Squamish, British Columbia.
The company noted that the grand opening aims to officially welcome the Squamish community to its store, boost awareness of the Squamish XMarket brand, as well as catalyze community engagement and foster new partnerships with local plant-based brands.
“By organizing a plant-based barbecue to celebrate our XMarket Squamish location, we hope to bring plant-based value to life in a highly interactive way, and help our community experience the fun and delicious benefits of what plant-based lifestyle can offer,” PlantX Life CEO Lorne Rapkin said in a statement.
READ: PlantX Life applies to list its common shares on the Toronto Stock Exchange with the view of increasing access to capital markets
“We estimate that more than 250 people will be attending our event, and we are looking forward to showing our customers that plant-based food is not only delicious, but also highly accessible and fun for all, whether they are vegan or otherwise,” Rapkin added.
Guests will also be able to enjoy food items featuring Beyond Meat, a leader in plant-based protein.
As part of the XMarket Grand Opening festivities, the company will be offering a storewide sale, educational experiences, product tastings, promotional offers, and a draw with a grand prize of all the PlantX favourite plant-based items.
In addition to Beyond Meat, the festival will also be supported by other local brands that will be educating the community by distributing free product samples, including Truffula, Mogiana Coffee, Clover Tea and Sea Cider.
The XMarket Official Grand Opening Barbecue is a free and interactive celebration that will take place in the 15,000-square-foot commercial space of the PlantX Squamish location, which includes the Locavore Bar & Grill, and other related businesses such as the Cloudburst Café and Locavore Food Truck.
Vancouver-based PlantX Life styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, like an online shop and meal delivery services.
The online shop houses over 5,000 vegan products, and its recently added meal service delivers chef-created dishes straight to the doors of Western Canada. All in all, the company offers more than 10,000 plant-based products.
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