Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) has announced that Sprouts Farmers Market is adding two additional products to its range following the successful launch and better than expected performance of Else Toddler Nutrition at the retailer.
The additions include Else Plant-Based Kids Shakes, in chocolate and vanilla flavors, the company added.
In the 10 months of sales since the February 2021 launch of Else Toddler Nutrition product at Sprouts Farmers Market, it said sales velocity grew steadily to 1.2 UPSPW (units per store per week), surpassing the category average.
It expects the addition of the new Kids products to accelerate overall sales growth at Sprouts.
READ: Else Nutrition awarded World Plant Based 2021 Award in best dairy product alternative category in New York
“This is a strong sign from a key natural food retailer, the largest to carry Else Nutrition to date,” Else Nutrition co-founder and CEO Hamutal Yitzhak said in a statement.
“We’re excited that consumers with children shopping at Sprouts’ will enjoy the same Clean Label Purity Award-Winning quality, and whole Plant-Based Nutrition that our Toddler Nutrition products have been providing to thousands of toddlers nationwide,” she added.
Since launching its Plant-Based Complete Nutrition for Toddlers, which won the Good Housekeeping Parenting Award for 2021, Else Nutrition said the brand has received overwhelming and powerful testimonials and reviews from many parents. Else Toddler Nutrition was also awarded ‘Best dairy alternative’ at World Plant-Based Expo in December of 2021.
Made from whole food, clean organic ingredients, including almonds, buckwheat and tapioca, which account for over 90% of the ingredients, the company noted that Else Complete Nutrition Shakes for Kids are packed with nutrients, free from dairy and soy, gluten-free and contain 50% less sugar than leading brands in this market segment. The products are designed to help support the growth and development of children.
The company also announced that it has retained A-Labs Finance and Advisory Ltd. to provide shareholder communication services for a fixed fee of US$50,000 per month. Either party may terminate the services upon the provision of fifteen days, it said.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. The company’s plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
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