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5 steps anyone can take to start an urban farm and generate income, from the company behind Fenway Park’s urban farm

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Fenway’s urban farm produces crops for in-house restaurants. (Courtesy of Green City Growers)

Urban farmers who want to make a profit from their crops must create a strong business plan, Grallert said. The four prongs of the strategy should include your cashflow, market fit, sales plan, and committed customers, he added.

By Emily Canal
Business Insider
Mar 25, 2021


Off the third base line of Boston’s Fenway Park, tucked behind the baseball stadium’s light green walls, sits a different kind of greenery: a 5,000-square-foot urban farm.

The farm was built by Green City Growers, a business launched in 2008 out of Somerville, Massachusetts that works with property managers, residents, schools, and senior living facilities to install and maintain farm and garden spaces.

Green City Growers built the Fenway installation in 2015, and so far, has generated more than 5,900 pounds of fresh produce — including kale, broccoli, hot peppers, and more — that’s been used in the park’s Dell EMC Club restaurant and concession stands.

While the business saw a growing interest in its farms before the pandemic, lockdowns combined with increasing concerns about food production fueled an even greater spike, said Christopher Grallert, president of Green City Growers.

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