Microsoft Admits Windows 8's Failure, The Code-Named Blue Implies

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Digital Journal

By Eko Armunanto

Windows Vista has universally been acknowledged as a failure, but it still actually had significantly better adoption numbers than Windows 8, said ZDNet.

At similar points in their roll-outs, Vista had a desktop market share of 4.52% compared to Windows 8′s share of 2.67%, said ZDNet. Users are reportedly complaining as they find the new tile-based User Interface more of a curse on non-touch-screen machines. Microsoft is for the first time confirming that it is making changes to the software to address some of the problems people have when using it. Marking one of the most prominent admissions of failure for a new mass-market consumer product since Coca-Cola’s New Coke fiasco nearly 30 years ago, says Financial Times, Microsoft is preparing to reverse course over key elements of its Windows 8 operating system.

Windows 8′s fresh and contemporary design has earned it plenty of admirers, but many users have typically reported that they’ve found it confusing. Independent says Windows 8’s touch-screen interface confused Microsoft’s customers with its interactive start screen and the omission of the brand’s famous Start button.

In a recent interview at Microsoft’s headquarters, Tami Reller, the Chief Marketing Officer and Chief Financial Officer of the Windows division, revealed that the updated version of it, the code-named Blue, will include modifications that make the software easier to learn, especially for people running it on computers without touch screens.