Easy Steps to Increase User Engagement for Small Businesses

Posting to social media is a great but even better is creating conversation.

For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing.

When you post something that is intended to appeal to your ideal users, don’t walk away. Those notifications letting you know how the post is performing are the important part.

Engagement refers to any time you and users following your business’s profiles interact. That interaction can not only lead to high quality leads, it will lead to more followers who are genuinely interested in what you provide.

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How can you optimize your content for user engagement?

Optimizing your content marketing to improve user engagement isn’t easy. Many people limit their activities to a blog post and then hope for the best.

Many small business content marketing strategies consist of Googling a topic and rewriting one or more other pieces in a new voice. Video content is guilty of this with many videos borrowing, or outright copying a previously successful video.

In either case a user has already seen that content so why would they act on yours when it’s the same thing?

Here’s some more effective ways to create content specific for user engagement:

Step 1 – Create Something New

Your first step for your content is to accept that you will have to take some risks.

That risk pertains to the way you present your content, what you have to say, and how your brand brings something new to the subject.

This graph shows how this task is seen as the most difficult for businesses when trying to improve their online presence. While it’s focused on B2B, anyone working in B2C should pay attention.

This initial step is crucial because it forces you to do more than dismiss your marketing as a task to set aside.

A lot of businesses leave their content marketing strategy entirely in the hands of an agency, which will not be effective. An agency or consultant is an expert on the how to distribute the content, but not an expert on your business, so you will have to work with them.

This means holding meetings where they can get input from you on what you do and why any user would want to buy from you or be your client.

A solid content marketing strategy for small businesses involves a consistently collaborative process.

Working together is your best route to creating great content.

Great content means the combination of your skill set with that of the person or people you’re working with to make sure it gets seen by the most eyes and is structured to benefit your overall online presence.