Hoya Free Form Company Announces HoyaLux ID My Style Optical Lenses

The First Truly Personalized Progressive Lens from The HOYA Free-Form CompanyTM, North America. Their newest innovation in HOYA Free-Form™ design technology. HOYALUX® iD MyStyle™ lenses are the pinnacle of personalized design among all progressive lenses.

“HOYALUX iD MyStyle adds a whole new dimension to the optical correction of presbyopia. Our eye care professional partners can now offer a truly personalized vision solution with a progressive design that incorporates their patients’ personal lifestyle and eyewear history data into the lens design,” said Barney Dougher, President of Hoya Vision Care.

Entirely personalized front and back surfaces

HOYA’s proven patented Integrated Double Surface design technology (iDs) enhanced with Intelligent Design by Extensive Analysis ( iDea) is a unique combination of never before attained personalization and enhanced design accuracy resulting in a truly distinct lens design optimized for every individual. iDea involves the enhancement of Free-From design principles right down to the level of the smallest retinal ‘pixels’ utilizing the customer’s personal data which is entered into the MyStyle iDentifierTM interactive consultation and selection program. The iDentifier promptly factors lifestyle aspects and eyewear history of the patient along frame dimensions, positioning relative to the wearer’s face and prescription data. The powerful optical results achieved with HOYALUX iD MyStyle progressive lenses offer previously unattained patient benefits as a result of both the front and back sides of each lens being entirely personalized and customized to the wearer.

This comprehensive approach to correction optimization guarantees perfect spatial vision in the most literal sense. The width of its range – millions of different design variants – ensures that HOYALUX iD MyStyle will provide significantly more personalization than any other progressive lens in the HOYALUX range for the ultimate sync of progressive vision performance.

Read the full Story at Optical Vision Resources