Why Buying Less is Better Than Buying Green
October 14th, 2019
By Nikki Harper
Staff Writer for Wake Up World
We all know that we all buy too much stuff. Consumer culture, particularly in the developed world, has never been more heavily promoted, with advertising bombarding us night and day via smartphones and other devices. Every consumer choice has an environmental impact of some kind. From planned obsolescence to the management of waste products, there are environmental issues at every stage of the consumer process.
In an effort to counter this, many of us now choose to ‘buy green’. We choose products which have good environmental credentials, and we try to be conscious consumers. Which is a good thing, right?
Yes. It is a good thing. However, new research by the University of Arizona has found that buying green has no positive effect on psychological wellbeing [1]. It also has a more limited environmental benefit than the other option – simply buying less.
The University of Arizona study followed 968 young adults over a number of years, beginning when they were aged 18-21 and ending when they were aged 23-26. Throughout the longitudinal study, participants responded to surveys and questions about their subjective wellbeing, their life satisfaction and their psychological distress, as well as giving information about their levels of materialism, pro-environmental behaviour and proactive financial behaviour.
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