Celaya: Two CJNG vs CSRL Executions with Narco Signs

“HEARST” for Borderland Beat

Two men are gunned down within minutes of each other in Celaya, Guanajuato. Threatening narco messages are left on both of them. On one sign Cartel de Santa Rosa de Lima (CSRL) threatens Cartel Jalisco New Generation (CJNG), on another sign CJNG threaten CSRL. A third man was killed and left with a sign in the town of San Luis de la Paz the next day.

Celaya – Patria Nueva

No publication has reported on the message of the sign. The little that can be seen in the photograph appears to read: 

This will-

Who Support-

Skinny bitches-

Celaya – Barrio de San Juan

Just a few minutes after the Patria Nueva attack, a man known by the alias “El Pachis” was shot while he was riding a bicycle in the Barrio de San Juan neighborhood of Celaya. The Barrio de San Juan neighborhood is located in the very center of Celaya and nearly a 17 minute drive away from Patria Nueva so these are believed to be unrelated incidents.

Un hombre que se desplazaba en bicicleta fue #ejecutado a balazos en El Barrio de San Juan, en el lugar dejaron una cartulina alusiva a un grupo delictivo. #Celaya #Guanajuato pic.twitter.com/GesaqyktAs

— El Sureste ® (@el_sureste) June 2, 2021

El Pachis’ body was found in the middle of Tomasa Esteves street by responding personnel. He was lying on top of the bike he was riding at the time of being shot. Paramedics tried to administer medical aid but Pachis died from gunshot wounds on scene despite their best efforts. Initial reporting indicates he was shot by a man who arrived in the area on a motorcycle. The man then placed a sign and fled at full speed on his motorcycle. AIC agents were sent to the scene to collect and process the evidence. 

Placed on top of his body was a handwritten narco sign. The message on the sign was also not reported by the press. It appears to read, in part: 

The purge continues against the blue meth sellers, extortionists and all that follow… 

This sign reads very similar to a sign from the Cartel Jalisco New Generation (CJNG) from last month, as covered here, where they threaten the sellers of blue meth, the signature color of the meth distributed by CSRL.

San Luis de la Paz – La Esperanza

Additionally, in the town of San Luis de la Paz which is quite far northeast in Guanajuato, outside of the larger Celaya or Leon areas, a man was found dead accompanied by a narco message sign the day after the Celaya discoveries.

On June 2 2021 at 9:55 am, a call was made to 911 reporting the discovery of a dead body in the La Esperanza neighborhood of Celaya, Guanajuato. Both Municipal Police and members of the National Guard arrived on scene and confirmed the discovery. 

A man who no longer showed vital signs was found lying face up with gunshot wounds. He was wearing a white t-shirt, gray pants, and white tennis shoes. A neon green cardboard sign was found alongside him but all the photos available have the sign blurred out so no part of the message can be discerned. Criminal Investigation Agents (AIC) from the Specialized Homicide Unit and forensic experts processed the scene and afterwards the body was taken for autopsy. So far the body has not been identified.

Celaya Sources: El Sol de Bajío, Periódico Correo, Informativo Ágora, Valor Por Tamaulipas, Punto Ya Parte Radio

San Luis de la Paz Sources: El Sol de Bajío, Periódico Tu Voz