As Peru plans for elections, international expert presents latest findings in political marketing

The Universidad de San Martin de Porres (USMP) in Lima, Peru, announced that it will present a lecture by international political expert Mark Klugmann on Tuesday, May 18th at 7pm. 

Mr. Klugmann is a former speechwriter to U.S. presidents Ronald Reagan and George H.W. Bush.  Working in Latin America as a political consultant over the past two decades, he has also advised six presidents in that region. 

His lecture at the Universidad de San Martin de Porres, the largest private university in Peru, comes as that country prepares for mayoral elections later this year and a presidential vote in 2011, and will coincide with the presentation of a national political poll by Manuel Torrado of the firm Datum and a study by Dr. Enrique Ghersi.

• At the USMP in Lima, Mark Klugmann will describe how powerful new tools in political marketing are emerging based on new discoveries in psychology, neuroscience, economics, political science and statistical forecasting.
• These new findings were produced by researchers at the University of Pennsylvania, Princeton, MIT, Emory, New York University and also at universities in the UK and Switzerland. 
• The researchers have studied elections in the United States, France, Mexico, Brazil, Chile and Peru. 
• Some of the researchers applied their findings in the 2008 campaign of U.S. president Barack Obama.

As a top campaign strategist in Latin America, Mark Klugmann uses rigorous methodology to create cutting-edge election campaigns built on research, strategy, issues, media and message. 

He was part of the White House communications team in two winning U.S. presidential campaigns.

For his work in strategic communications, he has been cited by The New York Times, Time magazine, columnist William F. Buckley, Jr. and in books including the business bestseller “The New Maxi-Marketing” published by McGraw-Hill and “Inside the National Security Council” (Simon & Schuster).

Mr. Klugmann also helps governments to win passage of major economic reforms such as social security modernization, monetary reform, land titling and property rights for the poor, major port reform, telecom modernization, and transparent, competitive privatizations. 

He has lectured at the World Bank and at Harvard University’s Kennedy School of Government, and been invited by the U.S., British and Chilean legislatures to provide expert testimony.

A member of the Society of Professional Journalists, he has been published by The Wall Street Journal, National Review, Agencia Internacional de Prensa Economica, and the academic journal Estudios Publicos. 

He has appeared on CNN, C-SPAN and in numerous media in Latin America.