Demographic futurist Bradley Schurman joins Jordan Harbinger to explore a future where individuals older than 65 will outnumber individuals younger than 18, and the changes society will have to face.
The Super Age, coined by demographic futurist Bradley Schurman — author of “The Super Age: Decoding Our Demographic Destiny”, is a future fast approaching, where those over 65 will outnumber our youth, being driven by longer lifespans and declining birth rates. This seismic demographic shift presents both opportunities and challenges for society. Countries like Italy, Japan, and Germany have already reached the Super Age, and many others will follow suit. If the world fails to prepare, there is the risk of economic stagnation, increased isolation of at-risk populations and the decline of rural communities which can be witnessed in present-day Russia, exacerbated by its high-mortality invasion of Ukraine.
In this 4 August 2023 video episode, Bradley Schurman will shed light on the road ahead. Governments and businesses must be nimble, adapting to a dwindling workforce and the strains it may impose on social programs. Architects and designers, in turn, bear the responsibility of creating inclusive environments that cater to individuals of all ages. And let us not forget the marketers, who must keenly attend to the needs and desires of older consumers. Through these proactive measures, the immense potential of the Super Age can be harnessed which includes a future defined by extended and healthier lives, intergenerational cooperation and the exciting exploration of new markets.
0:00 – Demographics are a time bomb
21:22 – Russia will shatter
35:51 – America and immigration
43:27 – The US can weaponize demographic decline
53:03 – China’s decline
1:04:04 – China admitting their population is shrinking
1:16:49 – China absorbing Taiwan won’t save their population
1:23:58 – What will happen to China if their population shrinks too much
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