Graphic Film Market Report 2022 | Share, Scope, Trends, Growth and Outlook 2027

According to the latest report by IMARC Group “Graphic Film Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global graphic film market reached a value of US$ 26.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 34.7 Billion by 2027, exhibiting a CAGR of 4.54% during 2022-2027.

A graphic film is a sheet of polymer compound used to print and visualize an image that can store different information, such as product labeling. It acts as a protective covering over the product and can be applied on the surfaces of walls, floors, glasses, and vehicles to enhance the aesthetic appearance of different materials or objects. It is manufactured using polypropylene (PP), polyvinylchloride (PVC), polyethylene (PE) materials, and numerous printing techniques, such as flexography, offset, digital, and rotogravure, are used for the production of these films. They are water-resistant, durable, and recyclable and have low installation and maintenance costs. They are utilized as an excellent mode of communication for informing and guiding customers about the products and services.

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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Graphic Film Market Trends:

The burgeoning advertising industry, and the increasing focus on creating effective brand awareness and consumer engagement, are among the key factors positively influencing the demand for graphic films around the world. They are used for promotional activities by manufacturers and vendors to create innovative advertising banners and posters and attract a wider consumer base. The rising adoption of digital out-of-home (DOOH) advertising and other internet-based advertising platforms to improve customer retention is also favoring the market growth. Furthermore, graphic films are employed in the automotive industry as a decorative item and a protective cover to secure the exterior components and enhance the look of the vehicles. There is a rise in the consumer preference for color-changing graphic wraps for automobiles. Along with this, the rising demand for luxury vehicles on account of rapid urbanization and inflating income levels is creating a positive outlook for the market.

Apart from this, key players are introducing water-based graphic films with anti-bacterial, gas barrier, and high-temperature resistant properties. They are also launching bioplastic polymers for the manufacturing of environment-friendly graphic films that are recyclable, biodegradable, and offer higher printing quality which is providing a thrust to the market growth. Additionally, the increasing construction activities in residential, commercial, and industrial spaces and the rising infrastructure development projects are driving the demand for graphic films worldwide. Along with this, a significant rise in the construction sector is offering lucrative growth opportunities to key players operating in the industry. Besides this, extensive research and development (R&D) activities conducted by key players are strengthening the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global graphic film market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on polymer, film type, printing technology and end use.

Breakup by Polymer:

• Polyvinylchloride (PVC)
• Polypropylene (PP)
• Polyethylene (PE)
• Others

Breakup by Film Type:

• Reflective
• Opaque
• Transparent
• Translucent

Breakup by Printing Technology:

• Rotogravure
• Flexography
• Offset
• Digital

Breakup by End Use:

• Promotional and Advertisement
• Automotive
• Others

Competitive Landscape with Key Player:

• 3M Company
• Achilles Corporation
• Arlon Graphics LLC (FLEXcon Company Inc.)
• Avery Dennison Corporation
• CCL Industries Inc.
• Constantia Flexibles Group
• Drytac Corporation
• DUNMORE Corporation (API Group)
• DuPont de Nemours Inc.
• FDC Graphic Films Inc.
• Hexis S.A. and Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH).

Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

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