Kids Nutrition Market to Reach $54 Billion by 2030, with a 7% CAGR, Driven by Rising Health Awareness and Demand for Nutrient-Rich Products

The global Kids Nutrition Market size is projected to reach USD 54 billion by 2030, with a CAGR of 7%, driven by increasing health awareness among parents and the growing demand for nutrient-rich products designed specifically for children. Next Move Strategy Consulting, a leading authority in market analysis and trends, unveils its latest insights into the evolving dynamics of the kids’ nutrition industry.

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Market Overview

The kids nutrition market encompasses a wide range of products aimed at improving the dietary intake of children, including fortified foods, beverages, and supplements. These products are essential for supporting the healthy growth and development of children.

Key Drivers of Market Growth

1. Increasing Health Awareness: Growing awareness among parents about the importance of balanced nutrition for their children’s growth and development is driving the demand for kids’ nutrition products.
2. Rising Prevalence of Nutritional Deficiencies: The increasing incidence of nutritional deficiencies among children is boosting the market for fortified foods and dietary supplements.
3. Demand for Convenient and Healthy Products: Busy lifestyles and the need for convenient yet nutritious food options are driving the development and sales of ready-to-eat kids’ nutrition products.
4. Innovation in Product Formulation: Continuous innovation in product formulation, including organic and natural ingredients, is attracting health-conscious parents.
5. Government and Institutional Support: Initiatives by governments and health organizations to promote child nutrition are supporting market growth.

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Market Segmentations and Scope of the Study

The kids nutrition market is segmented on the basis of product type, age, formulation, distribution channel, and region:

• On the basis of product type, the market is divided into infant milk, snacks, and protein drinks & bars.
• On the basis of age, the market is classified into infant and children.
• On the basis of formulation, the market is divided into liquid and powder.
• On the basis of distribution channel, the market is distributed into offline and online. Offline is further sub-divided into retail stores, supermarkets, and others.
• Regional breakdown and analysis of each of the previously mentioned segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Regional Insights

North America holds the predominant share of kids nutrition market and is expected to continue its dominance during the forecast period. This is attributed to the factors such as the increasing need for infant formulas, particularly among working women who do not have the time to breastfeed and thus turn to baby formulas to nourish their infants. On the other hand, Asia-Pacific is expected to show a steady rise in the kids nutrition market due to the high rate of malnutrition in countries such as Indonesia, India, Afghanistan, and others.

Competitive Landscape

Various players operating in the kids nutrition market includes Nestlé S.A., Danone S.A., Abbott Laboratories, Mead Johnson Nutrition Company, The Kraft Heinz Company, Hero Group, Hain Celestial Group, Inc., Reckitt Benckiser Group plc, Gerber Products Company, Beech-Nut Nutrition Company, and others. These market players continue to adopt various strategies including new launches to maintain their dominance in the industry.

Future Outlook

The kids nutrition market is expected to experience continued growth driven by rising health consciousness, increasing prevalence of nutritional deficiencies, and ongoing innovation in product formulation. The development of organic, natural, and fortified products will play a significant role in shaping future market trends.

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