Indonesia Power Bank Market to Reach USD 119 Million by 2030, Growing at a CAGR of 3%

According to Next Move Strategy Consulting, the Indonesia Power Bank Market  is set for steady expansion, with its valuation projected to USD 119 million by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 3% from 2024 to 2030. This growth is fueled by an increasing dependence on mobile devices, the rise of e-commerce, and the booming tourism industry.

Market Overview

The power bank industry plays a crucial role in meeting the growing demand for portable energy solutions. Designed with lithium-ion or lithium-polymer batteries, power banks are essential for users needing on-the-go charging for smartphones, tablets, digital cameras, and even laptops. Their portability and ability to store electrical energy for extended use have made them indispensable for modern consumers.

Key advantages of power banks include compact designs, lightweight construction, and varying capacities that accommodate different charging needs. These features particularly benefit travelers, outdoor enthusiasts, and professionals who require reliable energy sources away from traditional power outlets. However, concerns regarding the environmental impact of lithium battery production and disposal remain a significant challenge that the industry must address through sustainable solutions.

Tourism Boom Boosts Demand for Power Banks

Indonesia’s thriving tourism industry is a major factor in the power bank market’s growth. The country’s scenic landscapes, beautiful islands, and cultural attractions draw millions of tourists each year. These visitors rely heavily on electronic devices for navigation, photography, and communication, increasing the demand for portable charging solutions. As many travel to remote locations with limited access to power sources, power banks have become essential travel accessories.

The surge in domestic and international tourism, coupled with government initiatives to promote the industry, is expected to continue driving demand for power banks. Retailers and manufacturers are capitalizing on this trend by offering high-capacity, durable power banks tailored to travelers’ needs.

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E-commerce Growth Accelerates Market Expansion

Indonesia’s e-commerce sector is witnessing unprecedented growth, significantly influencing consumer behavior and electronic device purchases. With over 90% of internet users in Indonesia actively shopping online, e-commerce has become a dominant force in retail. In 2020, Indonesia’s e-commerce market was valued at over USD 30 billion, and projections estimate it will reach USD 83 billion by 2025.

The widespread availability of power banks on online platforms has simplified consumer access to various models, capacities, and price points. Consumers are increasingly opting for online purchases due to convenience, competitive pricing, and diverse product selections. This trend is expected to sustain the power bank market’s upward trajectory in the coming years.

Environmental Concerns Pose Market Challenges

Despite the optimistic outlook, environmental concerns related to lithium-ion battery production and disposal present obstacles to market growth. The manufacturing process involves energy-intensive procedures and the use of toxic metals, contributing to greenhouse gas emissions. Additionally, improper disposal of used batteries poses a significant threat to the environment.

To mitigate these challenges, industry players are focusing on sustainable initiatives, including battery recycling programs, eco-friendly battery alternatives, and improved energy-efficient production processes. Governments and environmental organizations are also advocating for stricter regulations to minimize the ecological footprint of electronic waste.

Graphene Batteries: A Game-Changer for Power Banks

One of the most promising developments in the power bank industry is the emergence of graphene-based batteries. Known for their superior conductivity and durability, graphene batteries offer significant advantages over traditional lithium-ion batteries. These innovative power solutions promise longer lifespans, faster charging times, and enhanced efficiency, making them a game-changer in the power bank market.

The integration of graphene technology not only improves performance but also contributes to sustainability by reducing reliance on conventional lithium-ion batteries. As research and development in this field advance, graphene-based power banks are expected to set new industry benchmarks and drive future market growth.

Competitive Landscape

The Indonesia Power Bank Market features a competitive landscape with leading global and local brands vying for market share. Prominent players include:

• Xiaomi Inc.

• Anker Innovations Co. Ltd.

• Samsung Electronics Co. Ltd.

• ASUSTeK Computer Inc.

• ORICO

• Koninklijke Philips N.V.

• Lenovo Group Ltd.

• Belkin

• ADATA Technology Co., Ltd.

• ACMIC Electronic

• Panasonic Energy Co., Ltd.

• Innergie

• Realme

• Targus

• Veger Power Inc.

These companies are actively engaged in product innovation, strategic partnerships, and digital marketing campaigns to strengthen their foothold in Indonesia’s dynamic power bank market.

Key Market Segments

The Indonesia Power Bank Market is segmented based on the following criteria:

By Battery Capacity:

• Up to 5,000 mAh

• 5,001 to 10,000 mAh

• 10,001 to 20,000 mAh

• Above 20,000 mAh

By Battery Type:

• Lithium-Ion (Li-Ion)

• Lithium-Polymer (Li-Po)

By Portability:

• Mini Power Banks

• Compact Power Banks

• Large High-Capacity Power Banks

By Charging Technology Type:

• MagSafe or Wireless Charging Support

• Standard Charging Support

By Number of Ports:

• 1 to 2 Ports

• 3 to 5 Ports

• More than 5 Ports

By Design:

• Standard Power Banks

• Rugged Power Banks

By Display Technology:

• Power Banks with Display Technology

• Power Banks without Display Technology

By Compatibility:

• Universal Power Banks

• Device-Specific Power Banks

By Power Output:

• Less than 15W

• 15-65W

• 66 to 200W

• More than 200W

By Distribution Channel:

• E-commerce or Online

• Offline

About Next Move Strategy Consulting:

Next Move Strategy Consulting is a premier market research and management consulting firm that hasbeen committed to provide strategically analysed well documented latest research reports to its clients.The research industry is flooded with many firms to choose from, what makes Next Move different fromthe rest is its top-quality research and the obsession of turning data into knowledge by dissecting everybit of it and providing fact-based research recommendation that is supported by information collectedfrom over 500 million websites, paid databases, industry journals and one on one consultations withindustry experts across a diverse range of industry sectors. The high-quality customized research reportswith actionable insights and excellent end-to-end customer service help our clients to take criticalbusiness decisions that enables them to move beyond time and have competitive edge in the industry.

We have been servicing over 1000 customers globally that includes 90% of the Fortune 500 companiesover a decade. Our analysts are constantly tracking various high growth markets and identifying hiddenopportunities in each sector or the industry. We provide one of the industry’s best quality syndicates aswell as custom research reports across 10 different industry verticals. We are committed to deliver highquality research solutions in accordance to your business needs. Our industry standard deliverysolutions that range from the pre consultation to after-sales services, provide an excellent clientexperience and ensure right strategic decision making for businesses.

Summary

The Indonesia Power Bank Market is on a steady growth path, driven by the rising adoption of e-commerce, increasing tourism, and technological innovations. While environmental concerns pose challenges, advancements such as graphene-based batteries present promising solutions for a sustainable future. With major industry players competing to offer superior and innovative power banks, the market is poised to expand further, meeting the evolving needs of Indonesian consumers.