Freerice: Make Every Grain Count with Social Media
Isn’t is interesting how little things stick when you heard them from Grandma and you take them as such until suddenly, you realise how silly you were to believe them all along? Well, I still can’t finish the food on my plate but to this day, I try to make an earnest attempt at it. She told me little grains of rice left uneaten go to heaven with tears in their eyes because we did not want to eat them. That was enough to shake a child but then one day, I came to the realisation that there were children with tears in their eyes and that every grain of rice counts, literally.
Launched in 2007, Freerice takes the form of a simple quiz that tests your vocabulary and for each correct answer given, ten grains of rice to the world’s needy countries such as Uganda and Bangladesh. The rice is provided by the World Food Programme and paid for by advertisers. I was immediately hooked, because I love trivia and each time I got a word right, I knew I wasn’t just wasting my time with mindless pursuits over the Internet.
Today, about 40,000 players take part in the game everyday and there is word that the site will grow further by integrating popular social media platforms such as Facebook and Twitter and the launch of a mobile phone application into their grain-donating strategy soon.
John Breen, originally designed it to help his teenage sons prepare for their college entrance exams but realising the game’s potential to help, he donated it to the World Food Programme (WFP). (The things parents do to make sure we study- I still remember the math quizzes my Dad would snail mail me cross-Pacific!) During the first month of its launch, it had raised enough rice to feed over 50,000 people for a day. Today, Freerice has raised enough to feed more than four million people for a day.
Post continues: www.justmeans.com/Freerice-Make-Every-Grain-Count-with-Social-Media/30163.html
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