Making Social Media: Part 2

As is becoming obvious, there is too much noise online for even the most dazzling of Facebook profiles or the most interesting of tweets to be noticed.  People are relentlessly bombarded with information coming from social media outlets and, though the majority of social media users rely on their networks to stay in constant, updated connection, the body of information flowing from the endless online social activity is too much for anyone to keep up with on their own.

Even more than the troubles that that can cause (like a rumor spreading faster than wildfire before its target ever hears of it), though, is the now nearly impossible task of standing out online.  Since everything is constantly updated, that means that everything is – or at least feels - new.  A truly new idea is hard enough to come by, but even those that do manage to pull off something original are not going to get noticed simply because they are original. Everything feels original in the world of social media.

The challenge is how to get business marketing and promotion to actually stand out in the world of social media.  (Social media, of course, cannot be ignored).  The antidote is some serious social media innovation.  Socialmediainnovations.org, yet another Internet Start-up, was created not simply to track and report interesting social media activity.  It’s not even another website that presents how-to information about personalizing social media campaigns and creating successful ones for your own business.  Its purpose is to help users create their own social media websites.

Socialmediainnovations is a team of web savvy experts (what social media-based company these days isn’t?).  Their home page is topped with a rotating cubic graphic constantly flipping anew with their various achievements and products.  Their main page includes explanatory copy for the slower reader.  Their stated goal is to engage business identities to create custom, unique, literally one-of-a-kind social media websites, profiles or other social media-ready products.  Socialmediainnovations predicts a shift from 20th-century mentality to a “people’s economy” and emphasizes relationship as the most important aspect of business.

Which is yet another reason why social media cannot be ignored.  Businesses who want to do better can’t merely dabble in social media (which would be constituted by creating a regular Facebook profile or Twitter account).  They must actively engage the world of social media: if relationships are the most important aspect of business, and the way we are ‘doing’ relationships these days is online, then the greatest asset to a business is well-utilized social media.  But, if the Internet has created an infinite platform for anyone and everyone to upload, update and create on, and this has basically meant access to an overwhelming amount of information, then businesses will need social media innovations to even stay afloat in the social media world.

Photo Credit: ePracticeMedia

Original Source: www.justmeans.com/Making-Social-Media-Part-2/31969.html