GoldRun Revolutionizes Mobile Marketing Unveils Flexible Augmented Reality Platform

NEW YORK NY November 1 – AR platform startup GoldRun debuts its
augmented reality app today with a virtual fashion show featuring
selections from H&M’s fall/winter collection – part of the 10-year
anniversary celebrations for CondeNast’s Style.com.

The GoldRun app, available for free from the Apple iTunes store,
launches with an H&M promotion that allows iPhone users to view,
interact with and take pictures of virtual H&M apparel and accessories
in front of any of the fashion retailer’s 10 Manhattan locations. Users
simply select the items they want to view and then “capture” them by
snapping a picture to receive an instant 10% discount on any H&M
purchase. Through GoldRun, shoppers will be able to virtually try on
outfits, take photographs, and post these images to Facebook to create
their own personal look books. 

Mobile Media Buy
A pioneering approach to location-based marketing, GoldRun combines the
visual impact of augmented reality and the precision of GPS to deliver
virtual goods, user rewards and interactive advertising in the form of
social media games, virtual guides, couponing and loyalty programs. 

“After a decade of developing digital media campaigns for top tier
brands and recognizing the explosion in smartphone sales and increasing
interest in location-based marketing, I realized there was a need for a
new type of media buy, one tailored for the mobile space,” said Vivian
Rosenthal, CEO of GoldRun and co-founder of digital media studio Tronic.
“The Goldrun platform is agile, responsive, and context sensitive. More
cost-effective and easier to implement than private-label apps, GoldRun
responds to a specific user’s personal tastes.” 

“Conceived and designed as a flexible, fun and user-friendly platform,
GoldRun integrates and transforms brand-driven and user-generated
content into dynamic experiences that bridge virtual and physical
space,” said Shai Rao, vice president of Creative for GoldRun, and
former executive editor of Surface magazine. “Everyone will love how
GoldRun provides a more diverse and engaging user experience. Marketers
specifically will appreciate the ability to subtly deliver brand
messaging through compelling game-like experiences that also provide
immediate and relevant user rewards.” 

Hyper-Localized Programs
A focused place-based media buy, GoldRun helps brands, ad agencies and
organizations create highly targeted, hyper-localized activities, or
“runs,” that people can select and participate in using their
smartphones. “Our platform translates what brands love about the
internet – trackable ROI, on-the-go data collection, performance-baed
fee structures – and transplants this system into the real world,” said
Rosenthal. “You can reach target audiences anywhere they use their cell
phones, and more importantly when they are most interested in
interacting with a brand or purchasing a product.” 

About GoldRun
GoldRun is an augmented reality mobile platform comprised of an app that
enables users to locate, interact with and take photos of GPS-linked
virtual objects positioned in the real world, coupled with an adaptive
and easy to use CMS. Simultaneously a powerful promotional tool and a
social network tailored for the mobile environment, the app is designed
to drive traffic to physical and online destinations, increase product
sales, enhance brand engagement and bolster viral impact.

GoldRun users can take pictures alongside virtual objects and
immediately post these photos to Facebook. By helping brands tap into
this sharing impulse, the platform turns social networks into even more
effective distribution channels as GoldRun users share images of
themselves interacting with everything from scenes in blockbuster films,
to iconic sports figures and the season’s must have fashion items. 

GoldRun’s content management system makes it easy to create and launch
runs within days, enabling marketers to quickly produce and modify
highly segmented, regionally indexed campaigns. All interactions with AR
objects are trackable, allowing the platform to provide detailed
analytics on consumer behavior and purchasing patterns. 

GoldRun can play either a central or a supporting role in a variety of
consumer-direct marketing campaigns and promotional programs including:

Product launches
Virtual retail location enhancements and PopUp shops
Support for online programming and content
Social media, gaming and contests
Virtual tours and scavenger hunts
Mobile extensions of ad / branding campaigns

for more information email:  
[email protected]
www.goldrungo.com 

END
Media Contact: VISIBILITY
Len Stein
cel 914 527 3708
[email protected]