Immersive Video Production Wows Google I/O Conference- Invisible Light Network

Invisible Light Network’s Immersive Video Production

Wows at Google I/O 2013

http://invisiblelightnetwork.com/2013/05/21/google-io-after-hours-2013/

SAN FRANCISCO, CA, Moscone Center -May 15 – Guests at Google I/O 2013’s opening night ‘After Hours’ event were immersed in an intricately visualized motion graphics environment based on Google product logos and created by Invisible Light Network, a Meta Agency artist.  Invisible light Network produced 15 minutes of ultra-HD animated clips which were orchestrated throughout the party across seven giant video screens (largest 80’x20’ 4k res. 4320×1080) by visual performance artists Glowing Pictures.

“The CGI animations present a vision of a futuristic technology,” said Invisible Light Network founder / director Elliot Blanchard, who produced a unified concept comprised of 100 individual clips designed to immerse the audience within meticulously rendered scenes set within Google logos – Google Chrome, Android, the Google Developer Network logo, and Google+.  “Each logo became a highly-detailed, fantastical facility.”

Each clip provides a glimpse of stylized chrome balls moving through a system, “referencing physical manufacturing and a visual reference to the binary nature of coding, which is what Google is all about- software and hardware like Google glasses, self-driving cars, etc.” said Blanchard, whose company completed the project in a fast and furious three-week adventure that began April 22 and delivered May 14. ILN devised a highly optimized render pipeline to meet the tight deadline and coordinated with Glowing Pictures from the beginning of the project to ensure a smooth handoff and breathtaking performance.

Credits:

Google: “Manufacturing the future”

• Director: Elliot Kealoha Blanchard

• Modeling (Maya): Gyozo Lukacs

• Modeling, Rigging, Animation (Softimage): Szabolcs Sinka

• Modeling, Rigging, Animation (Softimage): Csaba Bardos

• Lighting and Texturing (Maya, Mental Ray): Elliot Kealoha Blanchard

• Compositing (After Effects): Elliot Kealoha Blanchard

• Concept Artist: Jason Longo

• “Visual Performance Artists – Glowing Pictures” they take ILN animation palette of dozens of clips- orchestrate the event and respond to the musical DJs.

              Event Photography: Oriel Poole

Invisible Light Network (‘ILN’) is a creative studio owned by director, designer, and animator Elliot Kealoha Blanchard. The studio has produced projects for GE and UNICEF, from interactive work to short films. ILN’s latest development is Nu, a 3D printing process that debuted at SXSW 2013, which creates customized jewelry from a range of musical data.

Invisible Light Network has produced everything from motion to innovative installations and short films. ‘We understand how to create great design that can exist everywhere.’ Invisible Light Network is led by Elliot Kealoha Blanchard.

The Meta Agency, a sister company of Learned Evolution, both founded by Justin Bolognino, develops and manages the world’s leading visual, experiential, and interactive artists designing for events, brand activations and permanent installations, paring specialized creators and business platforms to develop the next level of immersive experience.

Contact: VISIBILITY

Len Stein

[email protected]

914.527.3708