Honda today said that Activa has achieved a milestone of 1.5 crore unit cumulative sales, and is India’s FIRST scooter to reach this landmark.
Celebrating this feat, Mr. Minoru Kato (President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.) rolled out the landmark 1,50,00,000th Activa from the assembly line of Honda’s scooter only plant in Gujarat.
Thanking customers and sharing how Honda’s iconic Activa has changed the way Indians ride to fulfil their dreams, Mr. Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Globally developing markets similar to India, especially Thailand and Indonesia have already shifted to scooterization. Now, India is getting scooterized like never before. In just 7 years, scooter segment contribution to total industry has doubled from 16% (in 2009-10) to 32% (in 2016-17). And leading this trend is Activa which single-handedly re-activated the declining scooter segment way back in 2001 & become the Number One selling two-wheeler both in India and the World! Honda believes that there is huge future potential for scooterization, more so in tier-II and tier-III towns. The trust of Indian families has already made Activa the first scooter in history of Indian two-wheeler industry to cross 1.5 crore customers landmark.”
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