Honda today inaugurated its landmark 150th ‘Best Deal’ outlet -its exclusive pre-owned two wheeler business at Aadhi Honda, Coimbatore, Tamil Nadu.
Honda 2Wheelers has pioneered the concept of Certified Pre-owned Outlets – ‘Best Deal’ – two-wheeler industry’s first organized retail set-up exclusively for pre-owned two wheelers. These outlets have enabled the company to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned two-wheeler market offers.
Interestingly in 2017 when new two wheelers industry faced challenges like demonetization and transition from BS-III to BS-IV which lead to a stunted single digit growth, there was a significant boost in demand for pre-owned two wheelers. In financial year 2016-17, sales of Honda’s pre-owned business- Best Deal grew by 23% which is three times that of the new 2wheeler industry growth of only 7%. Supporting this growth, was the rapid network expansion of Best Deal outlets count by 44% to 147 outlets in FY 2016-17.
Elaborating at the inauguration ceremony of 150th Best Deal outlet, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “With the introduction of the concept of Certified Pre-owned Outlets – Best Deal, Honda has pioneered 2 Wheeler industry’s credible and trust worthy pre-owned business platform. Our experience shows that pre-owned industry is evolving at a very fast pace and the replacement cycle for two-wheeler has come down to 4-5 years. Honda sees good future potential in pre-owned two-wheeler business and has advanced its expansion horizon to 200 Best Deal Outlets by the end of this fiscal itself.”
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