Judicial Watch announced today that it received 249 pages of records from the Department of Health and Human Services (HHS) detailing the extensive media plans for a propaganda campaign to push the COVID-19 vaccine.
The records were received in in response to an August 2021 Freedom of Information Act (FOIA) lawsuit filed after HHS failed to respond to a April 19, 2021 request for records related to the Biden HHS’ “COVID-19 Community Corps” program (Judicial Watch v. U.S. Department of Health and Human Services (No. 1:22-cv-02315)).
Additional Ideas to be Considered
- Produce HHS question-and-answer videos featuring local Black doctors discussing the vaccines, how they work, and why the public should get vaccinated
- Request that Tom Brady create a video with his parents encouraging vaccination (his parents had COVID last year and he has talked about their tough recovery).
- Create custom partnerships with the social media platforms with algorithms to hit the audience.
- Launch Hollywood comedy writers video content.
- Work with YouTube on an original special about vaccinations targeted to young people (similar to the YouTube’s Dear Call of 2020 special).
- Work with Instagram to produce a series about vaccines for @Instagram (the largest social media account in the world, 387 million followers). Feature young creators doing in-depth pieces about young people’s questions. Request a Stories Highlight on Vaccines on @Instagram to stay on the account through 2021.
- Request major TikTok, Snapchat and Instagram influences to create videos of themselves being vaccinated and start a special campaign of funny and/or musical videos about being vaccinate to encourage others to create content and post.
- Request a vaccination special on Christian Broadcast Network featur[ing] Evangelical leaders.
- Request that the major live TV entertainment shows feature hosts being vaccinated on air (ex: the hosts of The Voice).
- Request that the TV morning and daytime talk shows feature special vaccination reunion moments with everyday Americans talking about what this means to them (ex: hugging grandma for the first time).
- Convene an editorial meeting with the publishers of Catholic newspapers and newsletters across the country (ex: America Magazine, Florida Catholic, The Catholic Spirit, The Tablet).
- Dr. Biden interview with Chip and Joanna Gaines for Magnolia.
- Request vaccination specials with BET, The Undefeated, Desus & Mero, Sneaker Shopper. Hot Ones.
- Request a vaccination special With Christian Broadcasting Netflix and Evangelical leaders.
- Place a trusted messenger on the Joe Rogan Show and Barstool Sports to promote vaccination (work with outside expert to identify who will be most effective).
- Work with the NFL, NASCAR, MLB, CMA to request they create content with their talent and release through their broadcast and social channels. Also create a Share the Mic program where the talent elevates public health voices.
- Work with all major sports leagues to send vaccination information to ticket holders
- Work with ESPN for hosts to provide vaccination information.
- Partner with Disneyland Parks for vaccination events when the amusement parks reopen.
- Work with the Hollywood guilds to work vaccination messaging into scriped and reality TV shows (ex: Writers Guild, Directors Guild.)
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