Woke Bud Light Can’t Give Their Beer Away – Literally, Forced to Buy It Back

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Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott

Bud Light’s marketing team has unveiled a new effort to bolster sales in the midst of ongoing boycott by essentially giving away a 15-pack of beer for free for Memorial Day.

Until May 31, consumers can get up to a $15 rebate on the purchase of Bud Light, Budweiser, Budweiser Select, and Budweiser Select 55 in a 15-pack or larger. The rebate comes in the form of a digital prepaid credit card that will be equivalent to up to $15.

It comes as Bud Light sales have dropped for another consecutive week since a transgender influencer shared a post of a custom Bud Light can that was sent to celebrate “365 Days of Girlhood” in early April. The influencer and activist, a biological male, also posted “#BudLightPartner” in one of the social media posts that included the can.

Sales of the light beer were down 24.6 percent for the week that ended May 13 compared to a year ago, worse than the 23.6 percent drop the brand suffered a week prior, according to data released by Bump Williams Consulting and Nielson IQ research. Rival light beers made by Miller and Coors have seen sales increases during the same timeframe, the data has shown. (keep reading).

National Review: Anheuser-Busch is offering to buy back unsold cases of Bud Light from wholesalers stuck with expired inventory as the fallout over its partnership with transgender social-media influencer Dylan Mulvaney has sent sales plummeting since April. In early May, Bud Light offered free beer to every employee of the company’s distributors in an attempt to reassure them amid millions of dollars in lost sales. For the entire month of April, sales were reportedly down 21.4 percent as Budweiser sales similarly slagged 11.5 percent. Since the original controversy in early April, Anheuser-Busch has sought to pivot away from contentious cultural issues towards a more patriotic tone (National Review).

Daily Wire: By mid-May, Bud Light sales were down 28% in comparison with 2022 sales numbers for the same time period — according to a Bump Williams analysis of Nielsen data — and several high-profile celebrities had thrown their weight behind a total boycott of the brand (Daily Wire).

Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott