May = DIAM

“Two months ago, few Americans understood the impact this novel coronavirus and COVID-19 would have on our business and personal lives. The good news is that after about six weeks of operating with new precautions governing many of our daily activities, we know more about this virus as well as how people are responding to and behaving during a pandemic.”

There are still plenty of good, strong carriers and plan choices available, and we’ve seen no increase in rates as a result of the pandemic (yet).

Another thing that the CDA notes is this:

“Peter Sandman, a well-respected risk communication consultant, developed a framework for how to discuss risk. He coined an equation long ago that summarizes how people assess risk:

Risk = Hazard + Outrage“

Where Hazard is how much harm the risk is likely to cause, and Outrage is how upset folks are likely to be as a result.

So what does this mean to you? Well, take a look at your own financial and employment position, and decide if maybe now’s the time to consider insuring at least a part of your income.

Before it’s too late.