4 of The Latest YouTube Trends

In 2005 three friends created YouTube, a site that would let anyone upload their videos. Today the giant social media channel has 2 billion monthly active users and is an essential marketing tool. It is the Internet’s most popular medium for connecting with audiences. Content falls into several categories that range from instructions to entertainment. Some of the trendiest topics include children’s content, life hacks, celebrity videos, minimalism, and sustainability.

1) Children’s Videos Are Enduring Favorites

Videos that include children are some of the most-watched on YouTube. According to Pew Research, videos including kids 13 years old or younger get three times the views as other content. Youngsters love the songs and are fascinated by animated nursery rhymes. Young viewers enjoy seeing other children open toys and then test them. The “Baby Shark Song” video alone has 20,749,585 subscribers.

YouTube is simple enough for even small children to use. There are no CDs or TV remotes that might be awkward for little hands. For kids, an online video is a “listen here now” feature they can play with the click of a mouse.

2) Sustainability and Minimalism Are Hot Right Now

“Going small” is a big thing and especially popular among Millennials. The idea is to live the best life possible without going into debt or accumulating a lot of unnecessary possessions. It is a trend that has spawned thousands of YouTube videos featuring influencers demonstrating ways to quit the clutter and create rich lives with little money. Per The Influence Marketer, channels explain how to simplify life and often make fun of today’s over-the-top materialism. For example, one influencer has videos explaining why she got rid of most of her things and provides a list of 25 items she only owns one of.

Some YouTube contributors use their videos to present ideas that help save the planet. For instance, sustainability advocates have created heavily watched programs that show them avoiding plastic bags and opting for eco-friendly packaging. Some even record themselves dumpster diving for things that would otherwise be wasted. Audiences are fascinated with their extreme content.

3) Life Hacks Are Popular

Internet audiences are hungry content that explains how to do things better, cheaper, and faster, which is why millions are fans of life hack channels. YouTube is fertile ground for how-to and DIY instructional videos. Life hacks have become some of the most-watched content on YouTube.

Many channels focus on specific areas like housekeeping, saving money, and building projects. Some influencers cover a wide range of situations. For instance, one contributor famously explains, “the best hacks for extreme situations.”

4) Celebrities Get a Lot of YouTube Attention

Because the public can’t get enough of celebrity news, it comes as no surprise that YouTube videos featuring the rich and famous are wildly popular. Unlike TV shows that provide their version of events, YouTube allows celebrities to create their shows and provide content that tells the stories they choose. Digital content experts at Neoreach report that channels featuring a day in the life of a favorite person are very trendy.

Justin Bieber, for instance, has harnessed the power of self-produced videos to provide fans with music and share his journey.

Online video site YouTube has a massive audience that watches daily to see their favorite content. There are dozens of categories, and children’s channels are at the top of the list. Other audience favorites include channels dealing with life hacks, celebrities, minimalism, and sustainability.