Job Posting: What it is and how to advertise

In these digital times, everything is now online, from grocery shopping to even paying utility bills. Not only have these things gone digital, but how businesses recruit talents for their companies has also gone digital. With the help of the best free job posting sites for employers, companies worldwide are shifting to online hiring. So, if you are having a hard time getting talent for your company, maybe it is time for you to opt for the job posting. Read this article to learn all about it, and we will also tell you about the best job posting sites which are free.

What Is Job Posting?

The job posting is also known as the job ads; it is the primary method from which companies hire employees for the available positions. Before the internet, job positions were posted in the newspapers. Today, there are several best free job posting sites for employers where companies can publish their requirements online.

Firms use several recruiting software, such as applicant tracking systems, to create and advertise job postings. This software ensures job postings are published on digital channels such as the company’s website, social media handles, and third-party job boards.

Types Of Job Postings

There are two primary types of posting: External and internal.

• External Job Postings

The external job postings are distributed to the job-seeking public. External postings will allow candidates to apply for jobs outside the company immediately. Companies usually post external job ads on the best free job posting sites for employers specific to their industry or employee requirements. External job ads allow firms to extend their employee foundation, add external value to the company, and bring in outside experience.

• Internal Job Postings

With the internal job postings, the job ad distributions do not go outside the organisation. In other words, the job posting is only given to a company’s existing employees. With this, the current employees can apply for a new job position, get the chance of internal mobility, and switch departments. Most companies prefer this method since it is time and money-saving, and businesses will get in-house talent. 

What Is Included In A Good Job Post?

Before you go to the best free job posting sites for employers, it is necessary to understand the sound characteristics of job postings. A good and well-made job posting is essential to attract the highest qualified applicants. These postings should clearly state the available job role and contain your company’s requirements. Following are the basics of job postings:

• Information about the company.

• Company’s work culture.

• A brief job description, such as expectations and other necessary information.

• Required work experience.

• Needed documents.

• Mental and physical requirements.

• Preferred method of position application.

• Minimum education requirement.

• Specialised education requirement.

How To Make Job Posts Better?

To make compelling job posts, ensure you add the following to the requirement:

• A creative job title.

• Relevant keywords.

• Clear and detailed job success criteria.

• A brief requirement description has an inferential explanation as to how the job position is relevant.

Remember, the job posting is usually the first contact your company will have with a candidate, which is why your postings must spark interest in your company. The stronger and better the job post, the more likely you are to attract more qualified applications with a higher conversion rate.

What Is Job Advertising?

The traditional job postings were hectic and costly. To find a single applicant, hiring teams must post the position across the channel and filter out the applications before choosing someone with the appropriate skills and characteristics for the job.

Today, companies use the best free job posting sites for employers and intelligent platforms that use programmatic job ads technology for more automated job ads to find the most suitable candidate for the job. With job ads with targeted messages, companies can get affordable and provide job opportunities to the top talents. 

When used with the candidate nurturing efforts in the CRM solutions and traditional job ads sites such as Monster, Indeed, and many more, finding or replacing the needle in the haystack will be much easier and affordable.

What Are The Best Free Job Posting Sites For Employers?

There are several best free job posting sites for employers where you can post job ads, such as:

• LinkedIn

With more than 200 million active monthly users, LinkedIn is amongst the top and biggest professional social channels. In addition to connecting professionals, it also has a job board where you manage and execute the job posts.

• Monster

Monster is the oldest and most trusted job posting site, with over 1 million job posts across the industries. 

• Indeed

Indeed as more than 250 million job seekers use the platform each month, it is amongst the most significant job sites globally.

Conclusion

Job postings in these times are a lot easier than ever, and with the latest technology advancements, we can safely say that it will become easier and more accessible. So, choose the best free job posting sites for employers which will help you garner the best talents amongst the masses.