Orangetheory Fitness Kicks Off 6-Week National Weight Loss Challenge, With Chance to Win $10,000 in Cash and Prizes

FT. LAUDERDALE, FL–(Marketwire – Jan 15, 2013) – Orangetheory^® Fitness (http://www.orangetheoryfitness.com), the distinctive high-energy interval workout and first fitness franchise to use heart-rate-monitored training, will help thousands of men and women transform their bodies in the first two months of 2013 in its 6-Week National Weight Loss Challenge. The “New Year, New Challenge” kicks off on January 17 and offers $10,000 in cash and prizes to winners.

“We are excited to begin our second annual National Weight Loss Challenge and help people transform their bodies in six weeks with Orangetheory Fitness,” said David Long, CEO and Partner at Orangetheory Fitness. “This Challenge is for anyone who is more interested in results than resolutions when it comes to losing weight, getting fit and making a healthy lifestyle a priority. We have the best one-hour workout in the country, with every detail designed to produce results based on science.”

Participants in the Challenge must attend a minimum of three 60-minute Orangetheory Fitness sessions per week, with a goal of showing the greatest improvement over the course of the contest. At the end of the 6-Week Challenge, the top female and male contestants among all participating Orangetheory Fitness studios, determined by percentage of weight loss, will be declared the national winners, each receiving $5,000 in cash and prizes. Each participating studio will also award prizes to local winners. See complete details and register online at http://bit.ly/OTFwlc2 or at participating Orangetheory Fitness studios across the country. Space is limited.

Orangetheory Fitness is a fast-growing fitness concept and the only heart-rate-monitored, high-intensity interval training based on science. Modern studios and experienced staff provide affordable personal training in a group setting, using the latest equipment including SBT Suspension, treadmills, rowing machines and free weights. Each unique 60-minute session is broken into intervals of cardiovascular and strength training, producing a tremendous metabolic increase and calorie burn for up to 38 hours after the workout.

Recently awarding its 72^nd franchise, Orangetheory Fitness is operated by the Ultimate Fitness Group, LLC, successful franchisers of the regional Massage Envy and the national European Wax Center chains. The franchise has more than doubled in the past year, including international expansion.

About Orangetheory^® Fitness
Orangetheory^® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect — more energy, visible toning and extra calorie burn for up to 38 hours post-workout. Visit www.otffranchise.com for area developer and franchise opportunities. 

2013-01-15 13:47:16

Source: http://www.marketwire.com/mw/release.do?id=1746118&sourceType=3