Ori'Zaba's Scratch Mexican Grill Says 'Si' to Award-Winning Marketing
LAS VEGAS – Ori’Zaba’s Scratch Mexican Grill’s “Tuesday Tuesday Tuesday” marketing campaign reinforced that the fast-casual restaurant franchise is the Taco Tuesday destination and featured three different ways customers can enjoy deals on the tastiest day of the week. This outstanding campaign, which was created in conjunction with the North Carolina-based Rivers Agency, won a w3 Silver Award in the General Marketing-Branded Content category.
The w3 Awards by the Academy of Interactive and Visual Arts (AIVA) receive thousands of entries annually from across the globe. They honor the best digital experiences, content and creativity. Entries are reviewed by the Academy of Interactive and Visual Arts, an invitation-only body of top-tier professionals from acclaimed media, interactive, advertising, and marketing organizations such as Walt Disney Studios, Groove Jones, PepsiCo, McCann Health NY, Netflix, IBM, Deloitte Digital, LG, and WONGDOODY among many others.
Rivers Agency’s Chief Creative Officer Sarah Owens commented, “The w3 Awards honor outstanding creative by some of the best digital content creators across the industry. We are thrilled to have our Ori’Zaba’s campaign recognized among some of the best marketing campaigns of the year.”
This is not the first campaign for which the Rivers Agency and Ori’Zaba’s have received recognition. The “Burrito Bliss” campaign received a Gold Award from the Hermes Creative Awards and an Award of Distinction from The Communicator Awards.
“Our goal is to support our locations with top-tier marketing,” stated Ori’Zaba’s President Jennifer Howell. “Fun, creative campaigns such as ‘Tuesday Tuesday Tuesday’ and ‘Burrito Bliss’ engage customers and drive sales.”
As the advertising agency of record, the Rivers team will continue creating best-in-class campaigns to help Ori’Zaba’s exceed its business goals and grow the brand.
To learn more about Ori’Zaba’s franchising opportunities, contact franchise ( @ ) zabas dot com
or visit OriZabasFranchising.com
About Ori’Zaba’s – Ori’Zaba’s Scratch Mexican Grill is a fast-casual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in their scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001, Ori’Zaba’s multiple locations can now be found in Nevada and it is currently expanding throughout the United States. To learn more, visit OriZabasFranchising.com.
About Rivers Agency – Rivers Agency is a full-service advertising and development agency in Chapel Hill, North Carolina, offering integrated marketing and advertising, public relations, print design, web design and development, and TV and video production ¬– all leveraging the latest in digital, social and mobile technologies. Rivers provides a mix of expertise in cross-platform design – from print to web to video and beyond – that enables the agency to provide maximum results for each client. For more information, visit RiversAgency.com.
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