Live Commerce Market to Reach USD 4 Billion by 2030, Driven by Interactive Shopping Experiences and E-commerce Integration

According to a report by Next Move Strategy Consulting, the global Live Commerce Market was valued at USD 1 billion in 2024 and is projected to reach USD 4 billion by 2030, growing at a compound annual growth rate (CAGR) of 22% from 2025 to 2030.

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Market Segmentation

The live commerce market is segmented based on type, product, business model, platform type, and audience type:

• Type: Live Streams, Pre-Recorded Events, Personalized Shopping, and Shoppable Videos
• Product: Apparel and Fashion, Beauty, Fresh Food, Consumer Electronics, and Others
• Business Model: Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), and Business-to-Business (B2B)
• Platform Type: Social Media Platforms and E-Commerce Platforms
• Audience Type: Millennials, Gen Z, and Others

Geographical Analysis

Asia-Pacific currently holds the largest market share in live commerce, driven by high smartphone penetration, widespread internet access, and a tech-savvy consumer base. Countries like China, India, and South Korea are at the forefront of adopting live commerce platforms. North America and Europe are also experiencing significant growth, with increasing adoption among retailers and consumers seeking interactive shopping experiences.

Major Players

Key players in the live commerce market include:

• Emplifi Inc.
• Alibaba Group
• Vtex
• Lengow
• LiveSwitch Inc.
• Bambuser AB
• CommentSold
• Whisbi
• TalkShopLive
• AnyMind Group
• Visionet Systems
• Channelize.io
• LiSA Retail Innovation GmbH
• Xamble Group Limited
• Stickler

These companies are adopting various strategies, including product launches and partnerships, to maintain their dominance in the sector. For instance, in September 2024, AnyMind Group created AnyLive, a generative AI-powered live commerce platform designed to enhance businesses’ engagement with customers. This platform leverages AI-generated virtual streamers that function in multiple languages, allowing seamless livestream commerce interactions.

Emerging Trends

• AI-Powered Virtual Hosts: The integration of AI-generated virtual streamers is enhancing customer engagement by providing personalized shopping experiences.
• Shoppable Livestreams: Platforms are enabling viewers to purchase products directly through livestreams, creating a seamless shopping experience.
• Multi-Platform Integration: Brands are leveraging various platforms, including social media and e-commerce sites, to reach a broader audience and increase sales.
• Influencer Collaborations: Partnerships with influencers are driving traffic and sales by tapping into their established audiences.

Conclusion

The global live commerce market is experiencing rapid growth, driven by advancements in technology and changing consumer preferences towards interactive and personalized shopping experiences. As platforms continue to innovate and integrate AI and other technologies, the market is expected to expand further, offering new opportunities for businesses and consumers alike.

About Next Move Strategy Consulting

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