Apple Islate to sell for $700
Survey: $700 May Be Limit for Tablet Buyers
10:37 am, January 22nd, 2010, Ed Sutherland
Although there is a frenzy of hype and curiosity surrounding Apple’s as-yet unseen tablet, it appears many consumers have a limit on how much they’ll pay to own the near-mythical device: $700. Seven in 10 people surveyed said they would not spend more than that amount for a tablet, according to a consumer research firm.
The amount seems to fall midway between $600 to $800, a figure that Piper Jaffray predicts could be the tablet’s selling point. Wall Street wisdom appears to peg the device at below $1,000. The eventual price tag could be lower if carriers agree to subsidize the cost. Reportedly, Apple is in discussions with AT&T and Verizon on a deal to offer the tablet.
The survey of 500 Retrovo users between Jan. 16 and Jan. 20 also provided a clue to what consumers expect in a tablet. Highest on the most-wanted list is long battery-life, with 75 percent of the survey respondents. Apple may delay shipping the tablet until this summer due to battery issues, one analyst reported earlier this week. Apple reportedly has turned to the same companies that supply MacBook batteries for its tablet. Read More >>>
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