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Verified: Michael Colella Splits Time Between PGH and NY to Build Didoline

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Michael Colella of Didoline.

Michael Colella founded Didoline as a SaaS signature, verification and fraud prevention technology. It’s strategically positioned to focus on integrating into other systems allowing clients to capture signatures and photos of signees for any transaction. We had a few questions. Here’s what went down.

teQ: So Michael, give us the skinny on Didoline?

MC: Didoline provides the ability to create efficiencies allowing our clients to save time and money across any market, for any need. A range of implementation opportunities are available, from going green, eliminating the need to print, scan or fax, to creating verification and authentication to gate content and increase integrity, to preventing fraud by locking a signature with a transaction.

Didoline has many differentiating features. One big differentiator is integration. Since we focus on integration, a signee never leaves the environment in which they engage our technology, creating a seamless, transparent data transfer. Another key benefit for focusing on integration is to allow our clients to have full control over where and when they would like to utilize our technology, since all organizations don’t have the same process and lastly, we don’t view, scrap or collect any data, which we refer to as “Complete Client Privacy.”

Didoline ensures a human being signs their name and has intent to sign, as our algorithms ensure a human has “covered” a minimum threshold of signing to be considered a signature. We are platform-agnostic, working on all devices and capture several meta data points, including a photo, for each transaction.

teQ: Where did the idea for the company come from?

MC: I came up with the idea after coming home from work, three days in a row, to have a yellow sticky on my front door, after ordering a gift for my niece’s birthday party. After the third sticky, I had an ah ha moment, “Wouldn’t it be cool if I could have signed ahead of time, allowing the delivery person to drop off my package while seeing my signature, a photo of myself and with any specific instructions I requested.”

From there, I began to map out a general concept and in a week had an initial prototype, which was a glorified drawing pad. After more thinking and involving the right partners, we are here today with an amazing product we are extremely proud of and ready to change how businesses operate.

teQ: How big is the verification and
fraud market?

MC: We approach verification and fraud as separate initiatives, but they have natural overlap. When it comes to verification, it all depends on the use case. For instance, one of our main markets is education, with an initial focus on on-line education. With many private and public higher education providers moving to on-line courses, the verification of a student to sign up,
participate and receive an on-line degree is a high priority. So much so that the
Higher Education Opportunity Act – 2008 was signed to establish higher measures for distance education institutions to verify or authenticate students to ensure they are the same individual that registered, participated, completed a course or program and received the academic credit.

Fraud is another large pain point across almost every market. We’ve all heard of fraud: credit card, insurance, financial, identity, etc. Fraud is even present for test taking, with the recent SAT scandals occurring in New York State.

We know our technology can help to reduce several opportunities for fraudulent activities. We now just need the opportunities to prove it.

Learn more at

For more bytes of the Pittsburgh region’s tech sector visit


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