Did an Industrial Design Student Just Revolutionize the Package Design for the Big Mac?

Tasked with re-packaging an existing product for semester-long Package Design course, industrial design student Jessica Stoll turned to creating a new user experience for one of the most iconic meals of our generation: The Big Mac Value Meal.

Designed for an on-the-go lifestyle, the new package plays double duty as both a carrying purse and a one-handed eating vessel pouch with compartments for both the Mac itself as well as those hot and crunchy french fries.

But perhaps the most important aspect considered by Stoll includes the ability for the package to adapt to multiple eating conditions and positions – including the all-too-popular “between the legs while driving” position when the package is folded.

Perhaps Stoll could expand on this and look into a solution for the disastrous “coffee between the legs while driving” conundrum, too?

Be sure to check out the rest of the talented designer’s portfolio over at her portfolio site.

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