Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By Guardian Angel
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

Smart Clothes Coming to Stream Your Info to Marketers

% of readers think this story is Fact. Add your two cents.


Welcome to the creepy world of Smart Clothes. What happens in your shorts doesn’t necessarily stay in your shorts.

Underwear, clothing, shoes –everything we wear –  is being digitially connected to the Internet so it can broadcast some of our most personal information. Clothing linked to the Internet, can document our waist size, when we use the restroom, how long we sit, and how much we walk, to name just a few.

 “Over the next three years, it will see brands at both ends of the market introducing products with unique digital identities and data profiles in the cloud from the point of manufacturing,” Forbes reports.

Profile is the key word. They are not just profiles about how the products. They’re profiles about us, gleaned from all of the data generated by the products.  

The technology has been around for a while.

In 2012, the U.S. Army developed electronic underwear to monitor soldiers during combat. The undergarments can measure “altitude adaptation, burn and blunt trauma, blood volume, metabolic activity, CBRN (chemical, biological, radiological and nuclear) exposure, life sign detection and respiratory distress,” Discovery News reported. Part of the idea was to track performance and monitor casualties and possibly select soldiers for special missions.

Some of the Smart Clothes are geared for the average person.

An Internet-connected sports bra, OM, is scheduled to hit the market this spring.

“OM reads your deep biometrics with greater accuracy for greater insights,” the bra’s website tells us. “With the OM Smart App, your body’s key metrics are right at your fingertips.”

The bra comes with a “Smart Box”  that can also record your data and stream it to your iOS (Apple) device.

It seems like it would be extremely helpful to gauge if you’re getting enough from your workout. But questions remain about how much personal data you would give up in return.

The Samsung Welt (i.e. belt) uses a phone app to “identify” and monitor your waistline.  A sensor on the belt measures tension and will alert via your Smart Phone and tell you if you are overeating.

Bellabeat Leaf  is a fashion accessory targeted for young women. It can be worn  as a necklace, bracelet or pin. But that isn’t all it does. Bellabeat Leaf measures menstrual cycles, sleeping patterns and physical activity.

Media messaging is all about conditioning to us to think that streaming data about our bodliy functions is harmless and normal.

An online search of Internet-connected clothing and other products turns up scores of positive reviews. Rarely is the public reminded of the potential for gross privacy violations. Many of the privacy issues come from permissions granted by the apps. Once we consent to the app’s permissions, the sky is the limit for where the data can end up.

Forbes estimates that 10 billion clothing, accessory and footwear products will be digitally connected to the Internet of Things, a term that refers to objects that can send and receive data via the Internet. CISCO Systems, a technology company, predicts that a total of 50 billion devices will be connected to the Internet of Things by 2020. 

Sources: 

http://www.theverge.com/2016/1/7/10727870/samsung-welt-smart-belt-wearable-ces-2016
http://www.ecouterre.com/u-s-military-develops-smart-undies-to-monitor-soldiers-vitals-during-combat/
http://www.foxnews.com/tech/2012/01/19/thinking-underwear-for-warriors.html
http://news.discovery.com/tech/thinking-underwear-120119.htm

Photo source: Morguefile.com



Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Total 1 comment
    • justoldog

      -Enough of this! What happens in my pants stays in my pants!

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.