Why Mobile Isn’t Making Omnichannel Any More Complex Than It Is By Phil Granof, CMO, NewStore
Omnichannel may have a people problem. Mobile is the foundation for success today and moving forward. The businesses that embrace mobile will thrive; those that reject it will stumble. In my career, however, I’ve found there are two core issues that prevent retailers from exploring and succeeding in omnichannel — neither of which are mobile-related, […]
Source: http://mobilemarketingandtechnology.com/2017/04/27/why-mobile-isnt-making-omnichannel-any-more-complex-than-it-is-by-phil-granof-cmo-newstore/
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