Samsung turns to Plume for new mesh Wifi product line

Samsung today is announcing an updated version of its Wifi product line. The company partnered with Palo Alto-based Plume Design to provide software that powers the devices. According to Samsung, Plume’s platform uses artificial intelligence to allocate bandwidth across connected devices while delivering the best possible wifi coverage throughout a home. Plus, by using Plume, Samsung gets to say its Wifi system uses AI, which is a big marketing win.

The system also includes a SmartThings Hub like the previous generation allowing owners to build a connected IoT home without having to buy another box.

“Integrating our adaptive home Wi-Fi technology and a rich set of consumer features into SmartThings’ large, open ecosystem truly elevates the smart home experience,” said Fahri Diner, co-founder and CEO, Plume, said in a released statement. “Samsung gives you myriad devices to consume content and connect, and Plume ensures that your Wi-Fi network delivers a superior user experience to all of those devices.”

Plume Design was founded in 2014 and was one of the first to offer a consumer-facing mesh network product line. Since then, though, nearly every home networking company has followed suit and Plume has been forced to find new ways to make use of its technology. In June 2017, Comcast invested in Plume and later launched xFi using Plume technology to power the mesh networking product. According to Comcast at the time of xFi’s nationwide launch, Comcast licensed the Plume technology, then reconfigured some aspects of it to integrate xFi. It also designed its own pods in-house — which sounds similar to what Samsung is doing here too.

Plume Design has to date raised $42.2M over three rounds of funding.

Samsung’s new SmartThings WiFi Mesh Router is priced competitively with comparable products. A three pack of the units cost $279 while a single unit is $119.