Xiaomi has shipped 100 million smartphones in India

Xiaomi said on Friday it has shipped over 100 million smartphones in India, its most important market, since beginning operations in the nation five years ago. The company cited figures from research firm IDC in its claim.

The Chinese giant, which has held the top smartphone vendor position in India for eight straight quarters, said its budget smartphone series Redmi and Redmi Note were its top selling lineups in India.

“It’s a testament to the love we have received from millions of Mi Fans since our inception. There have been brands who entered the market before us, yet are nowhere close to the astounding feat we have achieved,” said Manu Jain, VP of Xiaomi and MD of the company’s India business, in a statement.

As competition in its home nation intensified, India has emerged as the most important market for Xiaomi in recent years. When the Chinese firm entered the nation, for the first two years, it relied mostly on selling handsets online to cut overhead. But in the years since, it has established presence in brick-and-mortar market, which continues to drive much of the sales in the nation.

Last month, Xiaomi said the company is on track to building presence in 10,000 physical stores in the country by the end of the year. It expects offline market to drive half of its sales by that time frame.

More to follow…