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APPLE INC. (US) and HARMAN International Industries Inc. (US) are Leading Players in the Wireless Audio Device Market

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[164 Pages Report] The wireless audio device market size is projected to grow from USD 57.3 billion in 2020 to USD 134.2 billion by 2025; it is expected to grow at a CAGR of 18.6% from 2020 to 2025. Factors such as surge in the global demand for infotainment devices, rise in use of wireless audio devices in commercial sector, and increased R&D expenditure by OEMs for the development of new and advanced wireless audio devices are fueling the growth of the market.

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Based on product, the market has been segmented into speaker systems, soundbars, headsets, headphones, microphones, and others. Based on technology, the wireless audio device market has been segmented into Bluetooth, Wi-Fi, AirPlay, Bluetooth+Wi-Fi, radio frequency, and others. Based on application, the market has been segmented into home audio, commercial, consumer, automotive, and others. Based on functionality, the wireless audio device market has been segmented into smart devices and non-smart devices. The market has been studied for 4 main regions—Americas, Europe, Asia Pacific (APAC), and the Rest of the World (RoW).

With several new players entering the wireless earbuds market space, Apple has launched its next-generation AirPods with additional functionalities such as noise cancellation and water resistance. These new launches have successfully marked the first time when Apple has segmented its AirPods line in a significant way. The growing focus of the company on integrating sensors with wearables such as watches and wrist-worn devices has led to the development of devices that can be placed near the ears of users as the blood flow signal from ears is strong. These devices placed near the ears of users make it easy to track their heart rate. With hand-worn wearables already garnering a lot of attention, smart hearables could be the next step in wearable technology. Apple is likely to embrace this shift through its earbuds, which are expected to act as both audio players and fitness trackers with advanced features. These earbuds are also expected to be able to track the distance run and the calories burned by wearers, as well as focus on their well-being.

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