Under Armour ‘Curry One’ Will Rival Nike Air Jordan

Under Armour has been the underdog to basketball shoe king Nike for some time. This hungry underling is sending a message to Nike to watch out because they are making moves. At an event on Thursday in New York, Under Armour’s founder and CEO Kevin Plant, accompanied by Oscar-winning Jamie Foxx, unveiled its first signature basketball sneaker.

The “Curry One’s” debut TV commercial was modeled after the underdog story of its new face, Stephen Curry, of the Golden State Warriors. The 26-year-old point guard is sponsored by Under Amour and is one of the leading NBA point guards. He is the son of Dell Curry, former NBA star, and the leading vote getter of this year’s NBA All-Star game.

Curry will star in Under Armour’s introduction commercial during the All-Star Game on Sunday. He is a starting player for the Western Conference Team and MVP hopeful. The commercial’s co-star is actor Jamie Foxx who has dubbed Curry “the league’s most  click HERE to continue reading and see new sneaks