Six Nations - has it just sold its soul?
It is being reported that, somewhat inevitably, private equity firm CVC has completed a £365m deal for a 14% share in the Six Nations.
This deal has been on the cards for some time now. Many might suggest that the Six Nations is selling its soul but, given the perilous financial position of the professional game following a year of disruption to the game caused by Covid-19, I am sure the investment will be welcomed with open arms by the various unions. The RFU, for instance, stands to gain £95m.
What is unclear is whether, as suspected by many, this will lead to Six Nations games disappearing behind a TV pay wall. Personally I believe this would be a hugely retrograde step in terms of growing the game and would in fact, as experienced by cricket, lead to a dramatic fall in the overall TV audience and, just as importantly, a significant shrinking of participation numbers.
One can only hope that CVC will take a strategic and long term term view of its investment. I have to admit, however, that I fear the worst.
Total Flanker – the older I get, the better I was
Source: https://www.totalflanker.co.uk/2021/03/six-nations-has-it-just-sold-its-soul.html
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