Most Press Issue: Not Wins or Roster. It’s the Identity!

Done with draft analysis, I will take Dustin Hopkins, 1st round fantasy, lol.  No cheese!

Now onto the most pressing issue facing our organization: our identity (winning comes 2nd)!

You know in recent days there’s been 2 Post articles written pro-team names for WFT: the Washington Red Wolves and keeping Washington Football Team.

I feel that no matter what ‘camps’ we are in for the namesake, we should basically be…let’s say bipartisan and rally around whatever team name is chosen.  Let’s not be poor sports in this town. We will have to choose a name so 1 and I repeat only 1 namesake will win. The rest: 2nd best in a sense!

As for the process, it has been a huge WIN as  respectful to Native Americans by keeping Native American name and imagery out of the new identity!

That being said I like my team name idea of Washington Trail (submitted to WFT during the allotted time frame).

Think of some of the slogans we could have:

We are on the comeback trail! (that 1 is needed these days for this organization. LOL, I guess.)

Hot on the trail!

Are we off the trail? Or, on the trail? Or trailblazing today?

Etc.

The Trail would not be a sort of one dimensional identity and children could have a lot of images and a lot of visualizations with the name as such. I do not tend to like names that sort of fit ‘into a box’ or do not allow for much abstract thought.  Who wants a whole generation of children doing gimmick cheers after every 1st down ..as they go off to schools around the country.

The old identity was great in that the cheers were always loud and in unison.

A product should be able to reinvent itself for years. Let’s avoid a fascist identity: 1 where we are all the same. It is a melting pot.

But whatever name is  chosen whether a front runner like Washington Football Team or Red Wolves or a shocker like Washington Trail let’s make sure we put a human logo on the helmet.

It’s soldier for Red Wolves….a Washingtonian for WFT….for the Trail, I would personally put true American heroes Frederick Douglass or Harriet Tubman or both on that helmet, with the American flag!

Just remember in this town and this country it’s “of, for, and by the people…” and always has been!

That’s the way to rep ‘America’s TRUE team.’

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