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Writing for the Internet - Be Concise

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Whether it’s an article or a video people seem to think that there’s a required length.

They act like they’re being paid by the word.

If you can say it in five minutes, don’t take ten.

Writing is for communication, not self-aggrandizement.

The same applies to titles which make or break an article, video or movie. “You won’t believe what Putin said” is a shitty headline. It should be “Putin blames CIA for Nord Stream Sabotage”. Similarly the Coen brothers’ great movie “Hail Caesar” failed to reach its potential because it wasn’t titled “Eddie Mannix” after the main character. “Hail Caesar” tells you nothing.

Communication is not the same as self-expression. If you need to express yourself, start a diary.

The Key to Good Writing
(Updated from June, 2006)
By Henry Makow PhD

The key to good writing is to consider your audience.

Recently a feminist sent me a long angry diatribe.

I replied: “Why would I read this once I figured out it wasn’t praise?”

People expect you to read their thoughts just because they took the trouble to write them down.

Communication is not the same as self-expression. If you need to express yourself, start a diary. 

In communication, your reader must want to read your work! You must have something original to say.  You must write in an inviting and compelling way.

Put yourself in the reader’s position. He doesn’t have much time or patience. He’s looking for something that will inform, empower or uplift him.

You must pique his interest immediately and convey your message quickly. 

The most common mistake is over-writing due to insecurity and the mistaken notion that articles must be long. 

Keep it short!  Weed out unnecessary words.  

The Internet is a very competitive environment. There is a plethora of good, free material. To compete, you must be as quick, easy and engaging as possible.

George Bernard Shaw said. “Have something original to say and say it in the shortest, most candid, straight-forward way possible.”

If you’re guileless, there is no reason to be nervous. 

Ideally, you’ll be passionate about your information and your sincerity will be felt.

CLEAR WRITING 

Clear writing requires clear thinking. If your message isn’t clear to you, it won’t be clear to your reader.

State your argument and give a few proofs. Don’t cite a lot of evidence and expect your reader to discover your point.

(The reader wants your conclusions; he doesn’t need your thought process. He will either accept or reject your views.)

Ideally, convey your message in the title and first paragraph so the reader can decide whether to read your piece.  Write in a linear way, one-thought-per sentence.

Don’t use titles that say, “The Truth about Such and Such.” Or “This is so shocking.” Reveal the startling truth in the title.

Never repeat yourself, (as I am doing now!)

Good writing requires rewriting.

If you can, put the work away and look at it again over a few days.

None of this will stop the New World Order but it will enable us to communicate effectively.  

 —

Related: George Orwell’s “Politics and the English Language”


Source: https://henrymakow.com/001534.html


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    • beLIEve

      DE~DOLLARIZATION ….IS……..the REJECTION by BRICS +……..of the ….ABUSE / EN$LAVEMENT /

      IMPOVERISHMENT / Denial of SOVEREIGNTY…………by the FAKE “j00″…..”CENTRAL BANKING”………

      ”we$tern” BANKING CY$T~ em.

      ***

      CBDC………..CRIMINAL BANK$TER ~ DEMONIC COIN……….is a CONTINUANCE; upon the people, living in

      the WEST………of the SAME EN$LAVEMENT………that the BRICS+……….are REJECTING :!: :idea:

      ***

      WE; the PEOPLE…..also…….HAVE to REJECT………the FAKE “j00″……..THIEVING / EN$LAVING

      so-called BANK$TER$…and……..”their ” CY$T ~ EM$…….without STEPPING INTO yet

      ANOTHER…..TRAP. :idea:

      * :evil: * :idea: *

      The COLLAPSE of the BANKING SECTOR…….represents; Imho and, at the VERY LEAST….

      ….INCOMPETENCE & FRAUD :?: :idea:

      The PERPE-TRAITORS are UNFIT to have EVER…….operated the BANKING $ystem / $WINDLE.

      NONE of those COMPLICIT in SUCH INCOMPETENCE are FIT to occupy any POSITION of

      “authority / power” and, certainly NO FORM of “care” of the ASSETS of others. :idea:

      ***

      Again, and Imho, I SUSPECT …..the DUNG HEAP of DEPRAVITIES….anticipated the

      GENOCIDE of ManKIND with the DEATH JAB / PCR Test….and…..therefore…..

      UNCLAIMED BANK deposits……..aka………NO Bank Runs :!:

      The $WINDLED Customers would….ALL be….6 feet “under” :!: :evil:

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