Our Apparent Surrender – Immolation of Privacy in the Digital World

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We sacrificed our time at first; navigating at all times and everywhere in that immense cloud of information called the Internet, and even we stay in it through various apps that locate us and call us at any moment.

Then, we sacrifice our economy, since pretending to belong to that revolutionary digital innate cream, which represents technological innovation, which also demands an extensive purification of diverse material goods, most of them replaceable in less than 6 months approximately; and last but not least, we immolate our own security using “free” services that keep absolutely everything about us, without knowing it, a priori.

But one of the most important things we sacrifice, (closely linked to the security aspect of course) is privacy, although being very honest, there is really very few things we can do to safeguard it nowadays. We all agreed to deliver it to whoever knows, with our eyes closed some time ago.

Privacy in the network, and in the world 2.0 does not exist.

As a small exercise, take the time to read any End User License Agreement, for example from a service provider, and when you have finished, basically if you accept an Internet service, you give full freedom to the “provider” over all your information, for the purposes of analysis and “mining”.

This blind acceptance is the starting point to define what privacy truly means in our digital times, and to make clear everything that we have already sacrificed / offered.

Online advertising is the business of the 21st century, and for that to work, you must have access to a huge amount of data that we, the users, give to companies completely free of charge in exchange of nothing; in exchange for letting us upload our photos to their platforms to share with our friends and, with bad luck, with the rest of the world.