How to Promote Your Music Through Social Media And Streaming Apps

You and a few of your friends recently made the decision to start a band.

You’ve thought of a name. And you know the genre’s going to lean more towards emo than anything, and that you want to draw influence from bands like American Football, so you’ve got your ideal sound down. Plus, you’ve booked time to record a few songs at a local studio and can’t wait to get started.

One thing you can’t seem to figure out, though, is how to market your music online.

Not to worry, though! Even though it can seem overwhelming as a new band, learning how to promote your music online really isn’t that difficult.

We’ll show you how right here, so you can grow your fan base in no time.

1. Your Website

Social media is great for marketing, but your primary focus should be on your website. If you don’t have one, you should. This way, regardless of what happens to your favorite social media platforms, your website will always be there as a resource for fans of all things relating to your band.

2. Facebook

Facebook is a great tool for bands because they have the ability to post updates about the recording process, new music they’re working on, anniversary tours, and so much more.

And with 2.19 billion active monthly users in the first quarter of 2018, Facebook can connect you to users in your local community and all over the world.

3. Instagram

For brands, promoting music on Instagram is as simple as creating a free account, linking to your website or music, and posting content that will amuse current fans and intrigue potential new fans. You could even tease parts of the recording process or your new music using the Stories feature too, as video content is a great way to improve engagement.

4. Spotify

Music marketing on Spotify is easy as pie.

Once your music is live on a streaming service like Spotify, millions of users will be able to easily find your band. You can also link to your music on Spotify on your website and other profiles on Facebook, Instagram, and the like, to maximize the number of people who are able to listen to your music whenever they wish.

You can also integrate a shop into your Spotify profile and post events, so fans can always be up to date on what’s happening in your world.

And if you’re having trouble getting listeners, you can even buy Spotify plays to add intrigue.

Learning How to Promote Your Music Is Easy

Really, it is!

There’s no need to let your fear of not being able to find or connect with fans stop you from learning how to promote your music online.

Sure, it might take a couple tries and some tweaks here and there, but once you get the hang of artist promotion and social media, fans will find you. All you need to do is continue spreading the word and be patient – you’ll have a fan base soon enough!

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