5 Crazy Marketing Campaign Ideas That Actually Work

With the average company set to spend $75,000 this year on digital marketing, you’ll need to find creative ways if you want to save money and succeed. Most marketing campaign ideas are stale and have been tried a hundred and one ways. You’ll need to be savvy to stand out from the competition and offer your clients something truly new and exciting.

Here are 5 ways that you could be expanding your marketing in ways that you might be surprised actually work.

1. Cold Calling Really Works

Have you ever gotten a call in the middle of dinner, gotten frustrated, and said sternly to the person on the phone “Take me off your list!”?

Well, you’re not alone. Political candidates, local businesses, and non-profit organizations still rely on cold-calling to reach out to new clients and convert leads. Why?

Because cold calling really works!

As long as you’ve had some kind of contact with the people you’re calling, it’s not uncouth to call them up on their phone. If they’ve bought something from you before or if they’ve signed up with you at an event, calling them to inform them about products and services can work. With the right sales pitch and a friendly demeanor, you could sell a rocketship to a tree frog.

Cold calling is all about timing. You need to get ahold of people during the right time of day. Usually, while people are at work, they’re not likely to be able to pick up the phone. Many people dislike having their dinner interrupted so you need to be careful of that too.

If you can get people right in that sweet spot, you should be able to make new customers from just a few phone calls.

2. There’s a Reason People Stand on the Corner

If you live in any major city, you’ve seen someone standing at the corner handing out menus to a restaurant or flyers to a hot new nightclub. You might have even had the thought “Does this even work?”

Again, there’s a reason people do it. It works when you know who your customers are and how to reach out to them.

The best way to earn the trust of new customers is to offer them something. You’ll need to include a coupon on your menu or a free drink on your card.

If you’re in the tech world, you’ll have to be a little savvier, but surely you’ll come up with something clever. You could offer a free trial version of your software or a free 6-month membership to your site. Everyone loves to see the word “free”, no matter what you’re offering.

If you have the time and the extra staff to send people out to hit the streets with information, you should try it out. You’ll be surprised by how many people respond. Giving a special offer related to your flyers will also give you the opportunity to keep track of how many people are responding each time you go out.

3. Twitter Beef Can Be Fun

Companies have a lot of fun roasting one another on Twitter. So long as it’s not mean-spirited and doesn’t go into too dark of a place, it can get customers excited.

Just like when Pepsi did the blind taste test in the 70s and 80s, people want to make sure brands keep each other in check. Healthy competition is a net positive for consumers. If you’re a discerning consumer of any kind of product, you want to see that brands are fighting for your business.

Recently, Wendys has been in the habit of taking on Chik-fil-A and McDonalds in the brand wars. With a friendly and snarky persona, Wendys has built up a brand of being like the smarmy kid in the back of the classroom. This class clown person is working for them and is winning the brand wars, depending on who you ask.

If you’re sharing the market with another brand, don’t be afraid to poke lighthearted fun at what they do. Don’t go on the attack but if they make a silly spelling error or design an ad that doesn’t make sense, your response could inspire healthy competition.

4. People Really Read Emails

While you might wait for days to get the emails that you’re hoping for in business or in your personal life, you know you read the occasional promotional email. While not every email that ends up in your email gets your full and undivided attention, some people take a look at everything that hits their inbox.

Writing the right kind of email will give people the information they need to get excited about your products and services. Offering people investment opportunities at just the right time could help your emails have a huge impact.

Include a deal and a call to action and you’ll scoop up all the clicks you need to see your profits spike.

Send people to your homepage and make sure you’ve got something to offer them right off the bat.

5. ALWAYS Read The Comments

Most people have an account on some kind of social media site. If you’re there alongside them, you get the opportunity to pitch your products and services when you know you’ve got their attention.

When people leave comments on your posts, make sure you always respond. Say thank you for the positive comments and don’t run away from the negative ones. Give your customers a reason to see that you take feedback well when you act graciously to your haters and detractors.

Good Marketing Campaign Ideas Aren’t Enough

Just having good marketing campaign ideas will only get you so far without the right execution. You need to take a unique approach and maybe even a few risks if you want your next marketing campaign to have a different impact from the last. Follow our guide and you’ll be sure to be a hit with your base again and again.

For more ideas on how to market your products, check out our guide for making fun and interesting branded giveaways.

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