How to Make the Most of Being a Trade Show Sponsor
I recently attended the BCUG/NAVUG Summit 2018 show in Phoenix with a client who was a Gold Level Sponsor. It was the first trade show of this size either of us had attended as sponsors, and I learned a lot – including how to stand out in a room of 100 other companies and how to network with partners. Among my learning, I made a ‘stop, improve, keep’ list of items to help us make the most of our sponsorship in upcoming years.
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