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Interviewing Jammu’s Youngest Entrepreneur Amber Gandotra

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Interviewing Jammu’s Youngest Entrepreneur Amber Gandotra

Amber Gandotra, a 20-year old humble person who hails from the state of Jammu and Kashmir. Having a great interest in designing websites, he started earning young with affiliate and online marketing.  When most of us were busy enjoying our leisure time, Amber was making strategic business plans for his career.

With great interest in marketing and an aim to become a business tycoon, apart from website management he works in primarily two sectors – food and beauty care. He owns a cafe named Brewers – The Coffee Bar located in the heart of Jammu city and a salon named The Trends Inn – Unisex Salon.

With his father being an entrepreneur himself, he never felt like he had his path cut out in front of him and instead followed his own path to realise his dreams.

When did you start working and how did the interest in entrepreneurship arise?

I started working when I was in 11th standard. Back then it was mainly about designing websites, firstly for others and then for myself. I would work hard on those websites, with generating content, ranking them on google and then earn from online and affiliate marketing. Internet is such an amazing resource that you can start working even if you have no experience or background or financial resources. My father was a businessman so I had this in my mind that I also wanted to have my own business. I was young and still I was aware of how hard people work for their jobs and yet are sometimes dissatisfied with it. I wished to do something different.

You started from website work and today you own a café and a salon. The cost wouldn’t have been cheap. Is there really so much money in online marketing?

That is the thing. With online marketing, you have to do smart work along with hard work. Most people chose either the former or the latter and then are upset because the results aren’t favourable. Some people pick up this work part time and aren’t able to devote much time or energy into it. I was a student then, and a careless one at that. So, my entire energy went into understanding how online marketing worked and then using it to earn. It might sound unbelievable but by the end of 12th standard, I had already made around 7-8 lakhs.

How exactly did you do it, and if it pays off so great, why don’t other people try it?

Firstly, I designed the websites and ranked them on google through using keywords in content, SEO and then earned through google Adsense and affiliate marketing. It does pay off great but the point is that the content needs to be good. It also requires a lot of technical knowledge and time. But the main thing is about interest. I was interested in this work because I was crazy about surfing the internet and searching about different ways and means of turning into an entrepreneur. The problem was that most of the major young business tycoons have either inherited already established corporations or they are doing things that no one else is doing. I wanted to fall in the latter category. But with limited resources and me being in school, I didn’t have many options.

You run a café and have established a salon recently. How good do you think Jammu’s market is for such ventures?

It hasn’t been long since the café was opened and I must say that the sole reason it is not running losses is that it is right outside a college. When students come out, it is lunch time and they are hungry, so they stop by. Apart from that, haven’t really seen people enjoying food and drinks in cafes the way they do in metropolitan cities. We have kept an interesting menu and that too at cheap costs and yet the crowd is never too much. Since the salon has recently opened, I am yet to see how that works out. I have a team with me now that continues to do the website work so that is a source of income, I am not willing to let go of. I just think Jammu does have a lot of potential for business endeavours but the normal tricks of trade are not going to be working here.

You are still young and already have good sources of income. Yet you are continuing with your studies. Don’t you feel that if you drop out of college, you can channel all your energies into business?

No, I still feel like I have a lot to learn and besides the hit and trial method in the practical world, I wish to gain from theoretical knowledge as well. In today’s competitive world, you can be smart but there will always be people smarter than you. So, while my sources of income seem okay right now, there will be more competition in the future. That is inevitable in business. I cannot just quit learning and sit back and relax thinking everything is laid out for me so now I don’t need to study or work. That is just laziness and laziness does not survive in the market.



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