One key takeaway from the Uniregistry domain sales report
In case you missed it, Uniregistry shared their sales data from 2016 – 2018 and there are a lot of really interesting data points in it. You can read it and go through everything yourself, for now, I’ll just pull out one data point that I think is the most relevant to most of my blog readers who are domain investors.
First, let me share the data:
Jan: 456 domains sold, average sale price $7,322 with a total of $3.3M
Feb: 408 domains sold, average sale price $10,181 with a total of $4.1M
March: 501 domains sold, average sale price $9,272 with a total of $4.6M
April: 498 domains sold, average sale price $10,093 with a total of $5M
May: 514 domains sold, average sale price $9,576 with a total of $4.9M
June: 416 domains sold, average sale price $10,573 with a total of $4.3M
July: 437 domains sold, average sale price $8,510 with a total of $3.7M
Aug: 480 domains sold, average sale price $8,049 with a total of $3.8M
Sept: 432 domains sold, average sale price $9,516 with a total of $4.1M
Oct: 453 domains sold, average sale price $10,653 with a total of $4.8M
Nov: 444 domains sold, average sale price $7,865 with a total of $3.4M
Dec: 406 domains sold, average sale price $8,873 with a total of $3.6M
Source – Uniregistry
If you look over one year of Uniregistry sales, first you’ll notice, they’re selling millions of dollars in a domains every month. Second, you’ll notice, the average sales price is pretty much always at or below $10,000.
There’s also a lot of volume there so I’d say, if you want liquidity on your domains, selling at or below $10,000 is a pretty reasonable takeaway here.
Of course if you have a great one-word .COM that’s worth six-figures or more I’m not saying to sell that for less than $10,000. What I am saying is that for all the two-word .COMs in your portfolio that you bought for under $1,000 on a drop…yeah, those will probably have the best chance of selling if priced under $10k.
But then you’ll say – what about my premium two-word .COMs? No, not those, you can price those over $10k. What I’m talking about is your normal, run of the mill two-word .COMs, these are the best domains for your average Domainer IMO since you can get them for under $1,000 and sell them in the five figure range.
Thanks to Uniregistry for sharing this data. There are a lot of other insights in their report but this one really stood out to me since it’s the most relevant to me, you, and probably quite a few other readers.
Did you pick up other insights from the report? Agree or disagree with me? Either way I want to hear from you – comment and let your voice be heard!
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