Return On Investment
One of the claims made by people is that the millennial generation doesn’t care about return on investment. I think that will be a short lived phenomena. ROI is one of the unbiased metrics you can use to analyze a portfolio. People who don’t care about ROI are people who don’t need ROI.
Here is a case in point. I went to Ycharts and charted Altria which is a tobacco company, the S&P, and an index of solar stocks for the last ten years. I picked solar because it’s a “feel good about yourself I don’t care about return category”. Here are the results.
I am sorry. If you were 21 in 2008 and put money into solar and then looked back ten years at 31 you might wonder if you should have a chat with your 21 year old self. Imagine if you are a wealth advisor and you are sitting down with a client. You open the portfolio and you say, “Yes you lost almost all your money but look at the good you are doing”.
If a business doesn’t make money it’s a charity or a hobby. It’s not a business. Businesses that provide value and services for paying customers are businesses that are worthy of investment. Warren Buffett is folksy and does a lot of virtue signaling when he speaks, but the Berkshire portfolio is full of investments that generate cash on cash returns.
Source: http://pointsandfigures.com/2018/10/18/return-on-investment/
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