There are countless website metrics that can show you many things. However, you need to go step by step. Start from the most important metrics and work on improving them before you can go deeper into details. If you want to start getting noticeable results, you need to improve your customer journey through these three metrics, we will talk about today.

Many websites focus on metrics that aren’t important to them at the moment. Start “small” before you can work on more complex aspects of your site. These metrics will give you the core results you need so that you can build on them in the future. To start off properly and move your site in the right direction, focus on measuring these metrics.

1. Number of website visitors

For an online business, the website is your store as well as your headquarters. Its goal should be to attract as many potential customers as possible. This is why you need to measure the number of visitors that you have each month.

If you’ve designed your customer journey to direct them to your site and make sales, measuring the number of visitors can tell you best whether your practices are working or not.

A lot of businesses think that they are unable to convert visitors into customers but in reality, they don’t have a lot of visitors and they are focusing on the wrong metrics. This is why the first step is to measure the number of visitors you have on your site because your initial goal is to drive as much traffic as possible to your site.

Not only can you measure the total number of visitors, but you can also learn how many new visitors you have each month and where they are coming from. This is how you can learn which of your marketing tactics work best.

For example, if your main marketing channel is email and the number of visitors is dropping, you will have to improve your email marketing strategy to drive more visitors.

Still, when it comes to getting relevant traffic, the best approach is to focus on SEO since, in the long term, it gives the best results. Focusing on guest blogging will position you for the right keywords and thus ensure that you get the right type of traffic on your website. 

2. Conversion rate

This metric is the bread and butter when it comes to learning how good your website is at making visitors do actions that you want them to – buy something, subscribe, download etc. Simply put, this number represents the percentage of visitors that make a meaningful action while on your site. Naturally, you will always want your conversion rate to be as high as possible.

Don’t be intimidated when you get your number, as average conversion rates are at around 3%. For a website to be considered “well-established” your conversion rates should be at 5% or higher.

To improve your conversion rates, work on things such as website design, user experience, intuitiveness etc. Make an effort to create a site that will look visually appealing and be simple to use.

If you feel like your site is user-friendly and you’ve tested it but your conversion rates aren’t going up, maybe the problem is in your website visitors. Getting a lot of visitors is good, but you need to make sure that your advertising efforts are cost-effective and that you are targeting people who are interested in what you have to offer. This brings us to the next important metric.

3. Bounce rate

A lot of people think that having a lot of website visitors indicates that you are successful, but at the same time, they don’t see an increase in sales. This probably means that the visitors you are guiding to your site aren’t really interested in what you are offering.

With this metric, you can learn whether this is true. The bounce rate is a number that tells you how many of your website visitors leave your site immediately without doing anything on it.

A website visitor that is considered another “bounce” is a person who lands on your homepage and doesn’t even click on some other page. It’s someone who simply does nothing. If a person has even a bit of interest in your site, they will click on something, check another page, etc.

But if not, they are usually not interested. It also might indicate that your site is poorly designed, not trustworthy and that it doesn’t have any credibility.

Start by looking at these essential metrics and try to improve them as much as possible. If you are focused on these metrics, you will discover errors that you are making with your site and find smaller but important metrics that can also help you improve your site.